Small Business Marketing Quiz

0 % Small Business Marketing How much do you know about Small Business Marketing? 1 / 15 1. What is the purpose of A/B testing in marketing? To target multiple audiences at the same time To evaluate the performance of a two different marketing teams To measure the return on investment (ROI) of a marketing campaign To determine the effectiveness of two different marketing strategies 2 / 15 2. Which of the following is an example of guerrilla marketing? Placing ads in a newspaper Sending promotional emails to customers Attempting a world record to promote a product Running a TV commercial during prime time 3 / 15 3. What is the difference between a brand and a logo? A brand is a company’s personality while a logo is its visual identity A brand is tag line, while a logo is a symbol or design There is no difference between a brand is a logo A brand is the overall marketing plan, while a logo is a specific element of that plan 4 / 15 4. What is a SWOT analysis used for in marketing? To identify the business’s supply chain, workflow, outsourcing, and time management. To analyze the competition’s strengths, weaknesses, opportunities, and threats To identify the business’s strengths, weaknesses, opportunities, and threats To evaluate the effectiveness of the business’s sales, website, online marketing, and talent 5 / 15 5. Which of the following is NOT a social media platform commonly used for small business marketing? Facebook LinkedIn Snapchat Instagram 6 / 15 6. What is the difference between a marketing strategy and a marketing tactic? A strategy is focused on customers while a tactic is focused on products A strategy is expensive while a tactic is cheap A strategy is an action plan while a tactic is an individual action step A strategy is used by large businesses while a tactic is used by small businesses 7 / 15 7. What is the purpose of a call-to-action (CTA) in marketing? To provide a phone number for customers to call business To encourage customers to take a specific action To ask for customer feedback To show the business’s products or services in action 8 / 15 8. Which of the following is NOT a type of market segmentation? Demographic Behavioral Technological Psychographic 9 / 15 9. Which of the following is NOT a marketing strategy used by most small businesses? Word of mouth marketing Social media marketing Direct mail marketing Sponsorship marketing 10 / 15 10. What is the purpose of a SWOT analysis in marketing? To identify opportunities and threats To define target audience To set marketing objectives To develop marketing tactics 11 / 15 11. Which of the following is an example of a marketing channel? Social media Public Relations Advertising All of the above 12 / 15 12. What is the process of gathering and analyzing information about a market called? Market Segmentation Market Positioning Customer Targeting Market research 13 / 15 13. Which of the following is NOT one of the five P’s of marketing? Product Price Promotion Profit 14 / 15 14. What is the primary purpose of a marketing plan? To increase employee participation in direct selling To define the strategy that a company will use to market its products to customers To outline the costs of marketing to existing customers To negotiate with affiliate partners 15 / 15 15. What is the primary objective of small business marketing? To increase the number of potential leads To address individual prospect questions To prove that you are a real business To fulfill social responsibility obligations Your score is The average score is 40% LinkedIn Facebook Twitter 0% Restart quiz div#ays-quiz-container-2 * { box-sizing: border-box; } /* Styles for Internet Explorer start */ #ays-quiz-container-2 #ays_finish_quiz_2 { } /* Styles for Quiz container */ #ays-quiz-container-2{ min-height: 350px; width:400px; background-color:#2c2c2c; background-position:center center;background-image: url('https://stevebizblog.com/wp-content/uploads/2023/04/background.jpg');border-radius:0px;box-shadow: 0px 0px 15px 1px rgba(0,0,0,0.4);border: none;} /* Styles for questions */ #ays-quiz-container-2 #ays_finish_quiz_2 div.step { min-height: 350px; } /* Styles for text inside quiz container */ #ays-quiz-container-2 .ays-start-page *:not(input), #ays-quiz-container-2 .ays_question_hint, #ays-quiz-container-2 label[for^="ays-answer-"], #ays-quiz-container-2 #ays_finish_quiz_2 p, #ays-quiz-container-2 #ays_finish_quiz_2 .ays-fs-title, #ays-quiz-container-2 .ays-fs-subtitle, #ays-quiz-container-2 .logged_in_message, #ays-quiz-container-2 .ays_score_message, #ays-quiz-container-2 .ays_message{ color: #ffffff; outline: none; } #ays-quiz-container-2 .ays-quiz-password-message-box, #ays-quiz-container-2 .ays-quiz-question-note-message-box, #ays-quiz-container-2 .ays_quiz_question, #ays-quiz-container-2 .ays_quiz_question *:not([class^='enlighter']) { color: #ffffff; } #ays-quiz-container-2 textarea, #ays-quiz-container-2 input::first-letter, #ays-quiz-container-2 select::first-letter, #ays-quiz-container-2 option::first-letter { color: initial !important; } #ays-quiz-container-2 p::first-letter:not(.ays_no_questions_message) { color: #ffffff !important; background-color: transparent !important; font-size: inherit !important; font-weight: inherit !important; float: none !important; line-height: inherit !important; margin: 0 !important; padding: 0 !important; } #ays-quiz-container-2 .select2-container, #ays-quiz-container-2 .ays-field * { font-size: 15px !important; } #ays-quiz-container-2 .ays_quiz_question p { font-size: 16px; } #ays-quiz-container-2 .ays-fs-subtitle p { text-align: left ; } #ays-quiz-container-2 .ays_quiz_question { text-align: left ; margin-bottom: 10px; } #ays-quiz-container-2 .ays_quiz_question pre { max-width: 100%; white-space: break-spaces; } #ays-quiz-container-2 .ays-quiz-timer p { font-size: 16px; } #ays-quiz-container-2 section.ays_quiz_redirection_timer_container hr, #ays-quiz-container-2 section.ays_quiz_timer_container hr { margin: 0; } #ays-quiz-container-2 section.ays_quiz_timer_container.ays_quiz_timer_red_warning .ays-quiz-timer { color: red; } #ays-quiz-container-2 .ays_thank_you_fs p { text-align: center; } #ays-quiz-container-2 input[type='button'], #ays-quiz-container-2 input[type='submit'] { color: #ffffff !important; outline: none; } #ays-quiz-container-2 .information_form input[type='text'], #ays-quiz-container-2 .information_form input[type='url'], #ays-quiz-container-2 .information_form input[type='number'], #ays-quiz-container-2 .information_form input[type='email'], #ays-quiz-container-2 .information_form input[type='checkbox'], #ays-quiz-container-2 .information_form input[type='tel'], #ays-quiz-container-2 .information_form textarea, #ays-quiz-container-2 .information_form select, #ays-quiz-container-2 .information_form option { color: initial !important; outline: none; background-image: unset; } #ays-quiz-container-2 .wrong_answer_text{ color:#ff4d4d; } #ays-quiz-container-2 .right_answer_text{ color:#33cc33; } #ays-quiz-container-2 .wrong_answer_text p { font-size:16px; } #ays-quiz-container-2 .ays_questtion_explanation p { font-size:16px; } #ays-quiz-container-2 .right_answer_text p { font-size:16px; } #ays-quiz-container-2 .ays_cb_and_a, #ays-quiz-container-2 .ays_cb_and_a * { color: rgb(255,255,255); text-align: center; } /* Quiz textarea height */ #ays-quiz-container-2 textarea { height: 100px; min-height: 100px; } /* Quiz rate and passed users count */ #ays-quiz-container-2 .ays_quizn_ancnoxneri_qanak, #ays-quiz-container-2 .ays_quiz_rete_avg { color:#2c2c2c !important; background-color:#ffffff; } #ays-quiz-container-2 .ays-questions-container > .ays_quizn_ancnoxneri_qanak { padding: 5px 20px; } #ays-quiz-container-2 div.for_quiz_rate.ui.star.rating .icon { color: rgba(255,255,255,0.35); } #ays-quiz-container-2 .ays_quiz_rete_avg div.for_quiz_