Top 4 B2B Software Buyer Behavior Trends for 2023

21-4-2023 Business Services https://learn.g2crowd.com/rss.xml 55



"Buyers reign supreme." This would be the shortest summary of what we found out about B2B software buyer behavior in 2022 from our survey of 1,002 B2B decision-makers.
Thanks to the endless options in the software marketplace and the power of the internet, B2B software buyers hold all the cards. It’s not just the C-suite anymore deciding on software.
Nowadays, everyone has the power to purchase the tools they want for their business. And they want to shop for software just like they shop for their homes. 
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