Negative Option Offers: How the FTC’s Proposed Rule Could Affect Your Business

In March 2023, the Federal Trade Commission (FTC) proposed tightened requirements of the Negative Option Rule. This is an effort to combat unfair or deceptive practices, such as charging customers for recurring products or services that they don’t want and can’t cancel easily. Negative options refer to features like automatic renewals, prenotification plans, free-to-pay and […]
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