The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.
The article What does Sales 4.0 mean? appeared on MoreThanDigital , written by Simone Brett-Murati
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