HubSpot Service Hub Review (2023)









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Bonfire Rating: 4.7/5 HubSpot Service Hub is your one-stop shop for all of your customer service management. 












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HubSpot Service Hub


Learn More Today!



$
0



Monthly





Free Plan Starting at $0/Month





Tons of Free Tools Available





Utilize Service Hub's Ticket Feature






Get HubSpot Service Hub


Try it Free Today





Popular














/*! elementor - v3.12.2 - 23-04-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Customer service can be a tricky business — in the ever-evolving digital age . With many tools available to help manage customer service, it can be difficult to know which one is the best fit for your specific needs. Choosing the wrong one can lead to wasted time and money , along with having to start all over with a new service. My Name’s AJ and I built a digital agency over 4 years to a multi-million dollar exit , so needless to say I have a pretty good understanding of the tools available on the digital market. The team at Small Business Bonfire and I thoroughly tested out HubSpot’s Service Hub and I have to say, it is worth a look. Here’s my experience with the product to help you decide for yourself. Let’s get into it!



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You Can Trust Small Business Bonfire Since 2009 Small Business Bonfire has been testing and rating thousands of business software to help you (our small business owners) start & scale your organizations. If you want to know more about how we test, please read this article here. 











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Simply put, HubSpot Service Hub enables companies to connect with their customer base and provide them with an exceptional customer service experience from start to finish. This includes tools such as: Tickets Customer portals Feedback surveys Live chat Knowledge base Reporting and analytics They offer free tools, which we thought was great. Plus, their Starter plan only costs $45/month . We got started by signing up with their Service Hub Starter plan and hit the ground rolling. Other HubSpot Hubs In addition to HubSpot Service Hub, the platform also offers a suite of other Hubs that covers everything from marketing and sales to customer service. HubSpot provides an all-in-one platform for managing business needs and streamlining your processes. We personally loved the fact that it allows us to easily access customer data from all parts of the platform and that we can have an updated view of our customer’s journey. HubSpot offers the following additional tools: HubSpot Marketing Hub HubSpot Sales Hub HubSpot CMS Hub HubSpot Operations Hub Let’s get into our overview of each. HubSpot Marketing Hub HubSpot’s Marketing Hub covers everything you need to run your online marketing campaigns. It provides a range of tools such as: Reporting and analytics Marketing email tools Campaigns Lead Capture These features help you stay on top of your campaigns while offering key insights into customer behavior and preferences . It also offers native integration with other platforms like Slack and Zoom for easy collaboration. We especially found their email marketing tools to be easy to use and intuitive . We were able to quickly add our logo and create a template for a hypothetical email campaign. We added our social media links and website URL with just the click of a button. In terms of ease of use, HubSpot’s Marketing Hub is fantastic. HubSpot Sales Hub Sales Hub is a CRM platform designed to help businesses automate sales activities, speed up deal cycles, and get more out of their sales efforts. It includes features such as: Deals manager Forecast capabilities Tasks function Payment tracker It helps sales reps stay organized and on top of their deals. Plus, you can keep track of leads from multiple sources in one place. We created some hypothetical deals with just a few clicks. We were able to select and sort by the following metrics: Deal stage Close Date Deal Owner Amount HubSpot CMS Hub HubSpot’s CMS (Content Management Software) Hub allows you to manage your website content and customize it the way you want. The site walked us through a 5-minute setup process and we were ready to go. We had the ability to customize our template with the following: Colors Logo Fonts Images It was quick and easy to get started. Here’s an example of some of the customization options. The CMS Hub had a user-friendly interface that even a beginner user could navigate with ease. HubSpot Operations Hub Operations Hub is the perfect tool for streamlining your business operations and making sure all processes are running smoothly. It essentially helps to manage your data between multiple systems and makes sure everyone is on the same page. It includes features such as: Data Bridge (to connect multiple systems) Integrations with other platforms Analytics & reporting tools We integrated the site with Mailchimp and honestly found it to have quite a few bugs in this particular case. The most common issue was our team email not updating or loading in real-time. We were able to get assistance with their live chat feature, however, it was frustrating not being able to rely on instant updates.



Pros and Cons of HubSpot Service Hub





HubSpot Service Hub Pros







Customizable live chat feature




Free plan has lots of features




We loved the easy-to-use Ticket system




All-in-one customer service channel




Advanced plans are extremely robust despite the price










HubSpot Service Hub Cons







Some more advanced features require expensive plans




We had some issues with Mailchimp integration




Email, chat, and phone options not available with free plan






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Who Is HubSpot Service Hub Best Suited For?



HubSpot Service Hub is best suited for companies looking to automate their customer service processes and streamline their operations . Any business that wants all of its customer service channels in the same place could benefit from using Service Hub. For this reason, and for the price, our team would recommend this service to just about any company . The fact that there’s a free plan only makes it better for beginners and startups.



Who Is HubSpot Service Hub Not Suited For?



Having said that, HubSpot Service Hub is probably not the best choice for businesses that are primarily focused on email marketing or other specialized forms of customer service. This could include the following: eCommerce stores Brands that specialize in email campaigns Businesses that rely heavily on social media for customer service

















HubSpot Service Hub Pricing: How Much Does It Cost?



HubSpot Service Hub offers four pricing plans for businesses of different sizes. Service Hub offers the following plans: Free – starts at $0/month Starter – starts at $45/month Professional – starts at $450/month Enterprise – starts at $1200/month Their professional and enterprise plans come with additional features that are seriously worth checking out if it’s within your budget.








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How Does HubSpot Service Hub Pricing Compare?



Compared to other platforms such as Zoho Desk, HubSpot Service Hub is actually pretty pricey when it comes to the professional and enterprise plans. For example, Zoho Desk also has a free plan and they offer a starter plan for only $14/month . That is nearly three times as affordable as HubSpot Service Hub’s starter plan. However, HubSpot Service Hub does offer a more robust platform for customer support, support tickets/ticket automation, and customer service management as a whole. If you have the budget for it, we recommend HubSpot .



HubSpot Service Hub Pricing Tips





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Annual Plans Save Signing up for an annual plan can save users up to 10% on their overall purchase. For the Professional plan, that's around $600 in savings.








Free Plan The free plan comes with tons of useful tools to help you get started. We're pretty confident that after trying the software, you'll want to upgrade to at least the Starter plan like we did.








14-Day Free Trial HubSpot Service Hub offers a free trial on some of their most impressive features. Before committing too much time and money to the service, be sure to try it out for free.









HubSpot Service Hub Core Features





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General Features















Some general features of Service Hub include the following: Ticket Management System Support Center Portal Analytics & Reporting Live chat and chat builder Knowledge Base System We'll get into some more specifics below.
















Live Chat















HubSpot Service Hub's live chat lets you customize your live chat window to make the chat more engaging and user-friendly. You can customize your window in the following ways: Custom messaging Scheduled or 24/7 chat options Custom name and logo options We found that we were able to track customer conversations easily as well as set up automated responses. After that, we saw a preview of how the chat looked on our site and got started by connecting the messages to the team's HubSpot inbox. Here's an example of our live chatbot customization process in the screenshot below.
















Ticket Pipelines















The Tickets feature of HubSpot is one that especially stands out in our opinion. Handling customer queries has never been easier. The ticket pipelines feature allows users to group all of their tickets together into customizable pipelines and easily track them in the HubSpot dashboard. Closed tickets are separate from ongoing tickets, making it easy to see what still needs to be done. We were able to create up to two pipelines with HubSpot's standard plan, allowing us to create both an Urgent Tickets and Support Tickets pipeline to easily delegate work between teammates.
















Satisfaction Surveys















The survey feature is easy to set up, customize and track responses from customers over time. We were able to easily create some mock-up surveys to send to our clients. The interface is easy to read, with all of your surveys in one place. These surveys also come with real-time insights so that users can quickly act on any feedback received in order to provide better customer service. HubSpot offers the following templates to help you get started: Customer support Customer satisfaction Customer loyalty You can also create your own custom survey, which is the option we went with. In less than 10 minutes, we created a custom survey requiring feedback and set up email automation to send it out. Needless to say, we were impressed.
















Performance Reports















HubSpot Service Hub allows you to create reports based on the following metrics: Ticket volume Average resolution time Customer satisfaction metrics These performance reports can help users gain visibility into how well customer service teams are performing over time. Plus, users can easily export the data or send it directly to their team's inbox for further analysis. One thing we liked about this feature was how easy it was to see all of our reports in one place.
















Third-Party Integrations















HubSpot Service hub can easily integrate with other third-party platforms such as the following: Mailchimp WordPress Slack Zoho Freshdesk Survey Monkey Facebook Messenger Zendesk Canva There are lots more, but these are just a few that caught our attention. With just a few clicks, we connected Canva to HubSpot and were creating designs that were easily shared.
















Customer Service Data















HubSpot Service Hub provides a way to store and view all of your customer service data in one place with its Data Model feature. What we liked about this feature is that it allows you to create custom field s and view real-time analytics for your data. This way, you can quickly see how customers are interacting with your products or services. The Data Model is also helpful in segmenting customer inquiries into different categories , so you can tailor the customer support experience based on their needs.