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Bonfire Rating: 4.7/5 HubSpot Marketing Hub is for people who are serious about marketing!
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/*! elementor - v3.13.1 - 09-05-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} In today’s digital world, marketing can often feel like a constant cycle of trial and error. It’s important to have the right tools to help you stay ahead of the competition . If you have to constantly keep switching up your marketing strategies, it could end up costing time and money to course correct . I’m AJ. I built up a successful digital marketing agency over 4 years to a multi-million dollar exit . So, you could say I know a thing or two about both marketing and operating a business. At Small Business Bonfire, our goal is to help fellow entrepreneurs and small business owners succeed by reviewing products and giving our honest opinion. That’s where HubSpot’s Marketing Hub comes in. We thoroughly tested its features to create this review and let you decide if it’s for you. We go over everything from pricing to exactly what businesses can benefit from using Marketing Hub. Let’s get into it!
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You Can Trust Small Business Bonfire Since 2009 Small Business Bonfire has been testing and rating thousands of business software to help you (our small business owners) start & scale your organizations. If you want to know more about how we test, please read this article here.
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.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} What is HubSpot Marketing Hub?
To put it simply, HubSpot’s Marketing Hub is a service that helps businesses create the necessary strategies to make their marketing efforts successful. It is an easy-to-use platform with a ton of marketing tools available on one single platform. Here are some features that the service offers: Email marketing automation Ad Management Landing page customization Personalized live chat functionality Social media integration Lead capture By utilizing HubSpot’s Sales, Service, and Operations Hubs, your business will have an all-in-one software that can run campaigns , create dynamic content , streamline workflow , and manage all your sales and marketing data in real time. If you’re anything like me, you’re always looking for the best one-stop shop to optimize your business, and HubSpot’s Marketing Hub could be the answer. We utilize HubSpot regularly at the agency; however, in this case, we set up Small Business Bonfire on their Marketing Hub Professional plan to really test out the service.
Pros and Cons of HubSpot Marketing Hub
While there are plenty of benefits to Marketing Hub, there are some drawbacks as well. Let’s get into some pros and cons of the platform .
HubSpot Marketing Hub Pros
Easy to use with a straightforward user interface
Ability to manage all of your marketing efforts in one place
Comprehensive analytics and reporting capabilities
Tailored content for each stage of the customer journey
Customizable ad campaigns
HubSpot Marketing Hub Cons
Limited support resources available if you run into issues
The cost for more advanced packages can be steep
Limited customization options
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Who Is HubSpot Marketing Hub Best Suited For?
It’s possible to get a lot out of HubSpot’s marketing features for businesses of any size; however, HubSpot Marketing Hub is best for big businesses that want to see a ton of return on investment . With the right budget and campaigns to roll out, businesses can expect to see the following metrics increase exponentially: Website traffic Customer retention and loyalty Closed deals Average order value HubSpot Marketing Hub can help your marketing team streamline their marketing operations and optimize their content marketing efforts . It’s especially useful for businesses that want to keep track of all customer engagement data in real-time. Here are some occupations that could specifically benefit from using the service: Marketing manager Social media manager Content creator SEO specialist It is worth noting that Marketing Hub has the most mileage when used with HubSpot’s other CRM-related Hubs.
Who Is HubSpot Marketing Hub Not Suited For?
Due to its price tag, Marketing Hub is out of reach for smaller companies and start-ups. So, if you’re on a tight budget, it might not be a great option . While they do offer some useful free tools, they have some limitations. if you’re serious about your marketing efforts, you’re going to want to scale up your plan eventually. Still, if you’re on the fence, you can always try out all the features of their platform with their 14-day free trial for the Professional and Enterprise plans.
HubSpot Marketing Hub Pricing: How Much Does It Cost?
HubSpot Marketing Hub has 3 pricing plans available. As we’ve said, they offer a 14-day free trial with their Professional and Enterprise plans as well as a ton of free tools . Their Enterprise plan comes with a pretty heft price tag; however, we honestly think that if you’ve got a large company, you’re going to easily make your money back utilizing the Hub’s more advanced features. Here are the plans they offer: Starter – $20/month Professional – $890/month Enterprise – $3,600/month
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How Does HubSpot Marketing Hub's Pricing Compare?
HubSpot Marketing has some incredibly useful tools for marketers but it does come with a steep price tag. Comparing HubSpot Marketing Hub to other marketing platforms like Monday.com , Mailchimp , and Google Ads , you’ll see that their pricing is higher than most . However, they do offer more features and services which help you draw in potential customers. In our opinion, if you can afford it, we recommend utilizing Marketing Hub in addition to the Sales, Service, and Operations Hubs for an all-in-one CRM platform . In this case, you can honestly skip CMS Hub as it’s not required to manage your content to receive the marketing benefits.
HubSpot Marketing Hub Pricing Tips
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Annual Plans Save Just like all of HubSpot's Hubs, Marketing offers a 10% discount when you pay annually. That's a price of only $18/month for the Starter plan and $800/month for the Professional.
14-Day Free Trial HubSpot Marketing Hub offers a 14-day free trial on their Professional and Enterprise plans. This allows users to try out the more advanced features without breaking the bank.
New Users Save By bundling Marketing Hub in the Starter CRM Suite, new users pay $30/month instead of the usual $50/month. This allows users to take advantage of all of of HubSpot's different Hubs.
Free Tools Available Even if you don't have a paid plan, HubSpot still offers their customers free tools that can help you get started.
HubSpot Marketing Hub Core Features
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Email Marketing Automation
Having great email marketing campaigns is a cornerstone of successful marketing. Marketing Hub offers a fantastic email marketing tool that allows users to accomplish the following: Customize and send emails Track response rates Monitor customer engagement We created an email by using their simple drag-and-drop builder and template. With just a few clicks, we were able to customize the look of our emails. This included adding the following elements: Images Social media links Buttons Video Products In terms of user interface, their email creation process really can't be beaten. In addition to ease of use, Marketing Hub's email tools help to increase efficiency by utilizing automation. You can create emails that are automatically sent to your contacts by using their workflow functionality. This feature allows you to reach out to clients automatically based on certain workflow triggers. Once we created the email, we were able to analyze the following performance metrics: Delivery Email data chart Email performance Recipient engagement
Landing Pages
You can customize your landing page with a drag & drop builder, guided by helpful tutorial messages (shown below). We selected the "About" template and within minutes created a basic layout page. We were able to add logos, text, smart rules, and access the source code customization all with the click of a button. One feature we really liked in terms of marketing is the ability to A/B test your landing pages. This allows you to find out which page users prefer. We tested two versions of our landing page. The process was as simple as a few clicks we got the alternate page up and running. Here's an example of what it looked like to start a test. As you can see, the A/B test allows page traffic to be split 50/50. The adaptive test allows users to test up to five variations at the same time. This could be especially useful for enterprises with multiple different landing pages and marketing campaigns.
Ad Management
Marketing Hub's ad management feature allows you to set and measure the following ad campaigns: Facebook Google Instagram LinkedIn This helps your business optimize its digital ad campaigns by having them all in one place. We got started with their demo (pictured below) to give us a better idea of the new user experience. Users can easily set up automated campaigns with different targeting options, budget settings, and real-time analytics tracking. After your ad setup is complete, you can track the following metrics: Impressions Reach Clicks Engagements Cost per contact After going through the tutorial, the Small Business Bonfire team and I put this feature to the test. Not only did it make setting up an ad campaign a breeze, but it also gave us real-time insights into how our ads were performing. With this level of visibility, we were able to tweak our marketing activities on the fly and achieve better results than ever before . What really sets this tool apart, in my opinion, is the level of customization it offers. With Marketing Hub, you can create targeted ads that speak directly to your audience , ultimately driving more leads and conversions . Best of all, you can do all of this without being an ad expert.
Live Chat
HubSpot's live chat feature allows you to engage with customers in real-time, while tracking their journey on your website. You can set up automated responses to common questions and reach out directly with personalized messages . This can be further customized in conjunction with both the HubSpot Operations and Service Hubs. By using chat with Operations, you can create triggers that allow your chatbot to respond to customer inquiries, process payment & subscriptions, and automatically store contact info seamlessly. HubSpot's Service Hub takes this a step further by incorporating your knowledge base into HubSpot's chatbot feature . This means that customers can receive useful answers to their within seconds, regardless of whether are speaking with an agent or a bot. Furthermore, you can track customer journey metrics like time on page and return visits in the HubSpot dashboard. Having this type of data available gives your team greater insights into how HubSpot is performing. We created a live chat for Small Business Bonfire with ease. Here's a preview of our chatbot's initial message to visitors.
SEO Optimization
HubSpot's SEO feature is one of the most comprehensive tools in the market for optimizing web content. It aims to assist companies in increasing their online visibility and ranking higher in search engine results. The tool provides a series of features that range from the following: Keyword research On-page optimization Tracking analytics Their SEO tool scanned our website and then provided a ton of useful tips on how to improve SEO. These recommendations are broken down by category and are easily sorted through. Some of these categories include: On-page SEO Mobile Experience Crawling and Indexing Security Performance User Experience Accessibility Each SEO issue provides a breakdown of how to improve SEO for your site, as well as helpful links to articles about resolving the issue. We found this feature to be especially awesome for users who are new to SEO; it gives a ton of insight into how to rank higher and make your website more efficient.
HubSpot Blog
HubSpot's blog feature gives you the capability to create content that speaks to target audiences. You can also optimize your content with SEO, use calls-to-action (CTAs), and track visits and conversions on your blog posts. We set up our blog and called it Around the Bonfire. It only took a matter of minutes and a couple of clicks to set up. One takeaway I had is that HubSpot's blog tools are incredibly beginner friendly. Once you've customized the page to your liking, you can preview it for the following devices: Mobile Tablet Desktop Here's Small Business Bonfire's demo blog page when viewed using mobile.
