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Bonfire Rating: 4.3/5 Freshmarketer is a marketing platform with a ton of automation for tech-savvy folks.
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Freshmarketer
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19
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Contact & Account Management
Behavioral Targeting
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Marketing is the bread and butter of any small business, and it’s critical that you have the right tools for the job. If you choose the wrong software for your marketing campaigns, you could waste time and money while losing potential customers . I’m AJ, and I’ve spent the last decade growing a digital agency using all kinds of powerful marketing tools along the way. After a successful exit with the agency, I started Small Business Bonfire to help fellow entrepreneurs get off the ground and achieve their goals . In this review, I wanted to showcase a great marketing platform called Freshmarketer. The Small Business Bonfire team and I did a deep dive into the product to take the guesswork out of the equation for you . Let’s nerd out a little! FYI – we compiled a list of the best CRMs for small businesses . Be sure to check it out after you’re done reading!
You Can Trust Small Business Bonfire Since 2009 Small Business Bonfire has been testing and rating thousands of business software to help you (our small business owners) start & scale your organizations. If you want to know more about how we test, please read this article here.
What is Freshmarketer?
Freshworks Freshmarketer is a multichannel customer relationship management (CRM) and all-in-one marketing platform built with small business owners in mind. They offer plans for businesses of all sizes, including the following: Startups Businesses looking to scale Large enterprises The Pro plan starts at $149/month and offers a wide range of powerful features to help you attract, engage, and retain customers. Some Freshmarketer features include: Automated email marketing platform Lead scoring and segmentation Landing page customization Journey Builder Analytics and reporting Overall we found Freshmarketer to be an affordable yet surprisingly robust marketing automation platform perfect for small businesses and startups . The user interface isn’t always the easiest to navigate, but they make testing and tracking your campaigns fairly simple without much help from tech support.
Pros and Cons of the Freshmarketer
Here is an overview of the pros and cons of Freshmarketer based on our testing.
Freshmarketer Pros
All-in-one marketing platform
Powerful features such as automated email campaigns, lead scoring, and journey builder
Affordable pricing plans starting at $19/month
Free plan available
Freshmarketer Cons
The user interface can be clunky for new users
Lack of robust marketing integrations
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Who is Freshmarketer Best Suited For?
Freshmarketer is great for marketing-focused small businesses that want to scale up their marketing efforts with the following: Powerful lead scoring and management Service, sales, and chat integration through Freshworks Journey building Customizable marketing automation It’s great for those that want an all-in-one platform to manage multiple channels from one place. In terms of both automation and analytics capabilities (for the price), Freshmarketer is one of the top contenders , in our opinion.
Who is Freshmarketer Not Suited For?
We’ve tested a ton of marketing software at this point, and honestly, Freshmarketer is one of the most confusing to navigate (at first). There are a lot of complex features that can really benefit your business if you know what you’re doing, but it can be frustrating if not . If you have years of experience with marketing automation platforms, then you’ll probably be okay. But if you’re just starting out or aren’t very tech-savvy, we recommend spending some serious time with their free plan before committing to a higher pricing tier.
Freshmarketer Software Pricing
Freshmarket offers 3 paid plans + a free plan. Growth – $19/month, billed annually Pro – $149/month, billed annually Enterprise – $299/month, billed annually We got started with the 21-day free trial and then went with the Pro plan to really get a sense of the features that are available. It’s worth noting that the free plan offers a ton of great tools that can be utilized within the larger umbrella of Freshworks CRM. This can be great for startups that want to try out a few platforms before making a commitment with their wallet.
