Freshsales Review 2023: Best CRM for SMBs?









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Bonfire Rating: 4.7/5 Freshsales is for businesses that need a powerful sales CRM. Check out Freshsales if you're looking to scale your business.












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Freshsales


Now Free with 3 Users!



$
15



Monthly





Contact Scoring and Lead Nurturing Tools





Lots of Sales Automation Capabilities





Powerful Deal Management






Try Freshsales


Try it Free Today





Popular














As a small business owner, you probably know that sales can be a tricky game without the right tools for the job .
If you end up choosing the wrong software, it could cost you a lot of time and money trying to backtrack .
I’m AJ, and I’m here to make sure that doesn’t happen. Over the last decade, I’ve grown a digital agency using a ton of sales CRM products along the way .
After my successful exit from the agency, I started Small Business Bonfire to share some of what I’ve learned with fellow entrepreneurs and small business owners.
One product that I’ve come back to time and time again is Freshworks’ sales CRM, Freshsales. The Small Business Bonfire team and I decided to thoroughly test and review the product because we think it could benefit a ton of small businesses !
Without further ado, let’s get into it!
If you want to check out some other options, be sure to check out our list of the best CRMs for small businesses when you’re done reading.











You Can Trust Small Business Bonfire Since 2009 Small Business Bonfire has been testing and rating thousands of business software to help you (our small business owners) start & scale your organizations. If you want to know more about how we test, please read this article here. 











What is Freshsales?



Freshsales is a modern cloud-based sales CRM platform designed to help small and midsize businesses scale their sales process and close more deals.  It is under the overall umbrella of Freshworks but also functions as a standalone CRM . Some standout features of Freshsales are: Tons of workflow automation Third-party integrations Deal pipeline is fully customizable Lead scoring and nurturing capabilities Mobile app Freshsales is essentially  its own suite of sales CRM software that can also be used alongside Freshworks’ other products. During our testing, we realized that it was possible to integrate Freshchat (Freshworks’ chat solution) with Freshsales to engage with leads in real time . We especially loved this feature as it allows sales teams to be more agile and responsive to the needs of their customers while not letting leads slip through the cracks. Overall, Freshsales is a great solution for sales teams of any size, but it has especially great scaling capabilities. It has an affordable price, with its Enterprise plan (the highest tier) only costing $69/month , billed annually. This means that Freshsales could easily provide some of the best value for the price of any CRM for small businesses.



Pros and Cons of Freshsales



While Freshsales has a lot going for it, it’s just as important to talk about the negatives. Let’s discuss the pros and cons.





Freshsales Pros







Tons of automation that makes generating and nurturing leads easy




Lead scoring allows sales teams to focus on high-priority leads




Integrates with popular apps like Trello and Zapier




Helpful mobile app for sales management




Affordable pricing










Freshsales Cons







Limited customer support




Limited sales pipelines on the free plan




There's a bit of a learning curve for advanced features






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Visit Freshsales For Pricing







Who is Freshsales Best Suited For?



As we touched on briefly, Freshsales is best suited for small and midsize companies looking to scale up their sales activities, empower their sales team, and nurture customer relationships. The free plan (for 3 users) makes Freshsales accessible to startups and small businesses that don’t yet have the capital to invest in expensive CRM software. The 21-day free trial gives you plenty of time to try out the software and make sure it fits your needs before committing to a paid plan. Plus, the affordable pricing makes Freshsales great for businesses that don’t have a large budget but still need powerful sales and marketing capabilities. We’re pretty sure any sales-based business could find a use for Freshsales, but some that would gain the most benefit include: eCommerce stores Real estate agents Digital marketing agencies Financial consultants and advisors We love that Freshsales has a lot of the powerful automation and scoring capabilities of a larger CRM, with a potentially (depending on the number of users) smaller price tag. If you’re already using another CRM and want to make the switch, don’t fret! Importing your contacts and deals is as simple as a few clicks .



Who is Freshsales Not Suited For?



If your enterprise is enormous and requires potentially thousands of users, then Freshsales might not be the best CRM for you. In this case, it might be better to invest in a CRM that allows unlimited users for a fixed price. This way, it’s easier to budget your total expenses and expand as necessary. Even if you don’t end up using Freshsales, we recommend giving it a try by importing your contacts and seeing how it stacks up against the competition. Based on our testing, we’d guess that you won’t be disappointed.

















Freshsales Software Pricing



In terms of pricing, Freshsales offers 3 plans. The Growth plan is also free for up to 3 users. After that, it costs $15/month per user (billed annually). Here are the plans they offer: Growth – Free for up to 3 users; $15/month per user after that (billed annually) Pro – $39/month per user (billed annually) Enterprise – $69/month per user (billed annually)