How to Develop a Customer Experience Strategy

C ustomer experience has become a hot topic lately. As extensive research has been conducted, many conclusions have pointed to the impact employee experience has on the experiences your customers have. We all know that the better experience your customers have, the more customer loyalty your brand has. It’s more expensive to try and attract new customers than it is to retain current ones. For that reason, taking customer experience seriously may have a large impact on your bottom line.