3 Groundbreaking Concepts From The E-Myth Revisited | EMyth

When Michael E. Gerber released his best-selling book,   The E-Myth Revisited : Why Most Small Businesses Don’t Work and What to Do About It in 1995, he described, in a deeply-relatable way, what makes it so difficult for business owners everywhere to build a business that really works. Through the story of Sarah, a baker struggling to keep up with her pie shop, Michael crafted a universal metaphor for the common misconceptions and pitfalls that can turn the hopes and dreams of small business owners into frustration and, too often, failure. The book offers a blueprint for “what to do about it”—how small business owners can pivot from working in their business to working on it, and start to produce the results they really want.