The only question is, which ones should you install?
We created this epic guide to provide the answer. In the list below, we’re going to introduce the hundred best WordPress plugins known to humankind — including some exciting new entrants in the AI space.
Table of Contents
The Best Website and Page Builder Plugins
The Best WordPress SEO Plugins
The Best Security Plugins
The Best WordPress Lead Generation Plugins
The Best WordPress Performance Plugins
The Best WordPress E-Commerce Plugins
The Best Website Admin WordPress Plugins
The Best WordPress Analytics and Reporting Plugins
The Best WordPress Localization Plugins
Bonus: AI Plugins for WordPress
…And That’s Not All
The Best Website and Page Builder Plugins
There are thousands of great ready-made themes for WordPress, but if you want to make something truly unique, try working with these page builder plugins:
1) Essential Blocks
If you’re new to using page builders, Essential Blocks is a great starting point.
Designed to extend WordPress’ Gutenberg editor , this plugin gives you more than 40 pre-styled blocks to work with. Each block is customizable, and you can use them in both pages and posts. If that sounds like too much hard work, you can access 1,000 full-page templates through an add-on subscription.
Key Features:
Extends Gutenberg editor
Over 40 element blocks
Responsive designs and fast to load
Pricing: Free; Pro license with extra blocks is $49 per site
2) Elementor
If you’re just starting your website, you can benefit from using a page builder plugin such as Elementor . This tool has a drag-and-drop editor to design your website’s appearance on the front end. You can also import pre-designed pages, blocks, and templates to speed up the creation process, and get creative with animations and motion effects.
Key Features:
Over 40 free widgets
Performance improvements with reduced CSS and JavaScript files
Ready-to-go website kits and templates
Pricing: Free version with limited features; Elementor Pro starts at $59 per year
3) Beaver Builder
In comparison with many drag-and-drop page builders, Beaver Builder uses “clean” code that conforms to WordPress standards. This means your work will remain intact, even if you choose to remove the plugin later. You also get a good range of design elements to choose from, and a choice between visual and in-line editing.
Key Features:
Drag-and-drop editor that leaves behind “clean” code
Responsive designs featuring over 30 elements
Excellent loading speeds for a page builder
Pricing : Free Lite version with limited features; Premium plans start at $99 per year.
4) Spectra
Designed to work in tandem with the Gutenberg editor, Spectra serves up over 20 full website templates that work with the free Astra WordPress theme. If you prefer to take control yourself, you have a generous supply of stylish blocks to play with. What’s more, this free tool works nicely with various other plugins, including WooCommerce .
Key Features:
Page builder plugin designed to extend Gutenberg
Over 20 pre-made site designs that can be installed with a click
Works with other plugins, including WooCommerce, LifterLMS, and more
Pricing: Free
5) Cornerstone
A relative newcomer, Cornerstone is a powerful theme builder that combines pre-styled elements with extensive options for design customization. Aimed at professionals and advanced WordPress users, this plugin offers an impressive array of tools, and it delivers excellent performance thanks to a lightweight codebase. Plus, it has great SEO features built in.
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Key Features:
Theme builder with element library and conditional logic
Extensive design customization options
Lightweight plugin that delivers “clean” semantic code
Pricing: $69 one-time fee, or available in a yearly subscription
6) Themify Builder
With 60 pre-made layouts and the same number of animation effects, Themify Builder is a page builder with plenty to offer. This plugin delivers the usual drag-and-drop editing experience, with plenty of modules and custom styling options. It hasn’t quite received the same level of admiration as other builders in this roundup, but it’s still a solid, free option.
Key Features:
Drag-and-drop page builder with over 60 predesigned layouts
Customizable responsive styling and adjustable columns
Full revisions history
Pricing: Free
7) Otter Gutenberg Page Builder
Gutenberg is WordPress’ built-in editor for designing posts and pages. While it does have some pre-designed block patterns, it might have more limited functionality than you expect. Fortunately, the Otter Gutenberg Page Builder plugin extends the features of the Block Editor — without drastically slowing your load speeds.
Key Features:
Many block types, including the Maps Block, Product Review Block, About Author Block, and more
Over 50 different block templates
Built-in responsive settings to control color, animation, and typography
Pricing: Free, with the Premium version providing extra features from ~$52 per year.
8) Getwid by MotoPress
When it comes to keeping your site up to date and adding new content, Getwid by Motopress can give your workflow a needed boost. This drag-and-drop builder system extends WordPress’ native block editor, allowing you to create content using predefined elements. This can be a huge timesaver, especially if you frequently add and customize blog posts, pages, or other content types.
Key Features:
40+ Gutenberg blocks to extend WordPress’ default library
35+ pre-built block templates you can use to create pages quickly
Built-in toolset allows for quick editing of posts and pages
Pricing: Free basic version, which can be extended with premium add-ons. Get access to the full library of Motopress plugins with an annual membership, starting at $299 per year.
9) Responsive Menu
WordPress provides a flexible menu system out of the box. But if you’re looking for even more control, Responsive Menu lets you customize menus to your heart’s content. It serves up more than 150 options, covering text, fonts, colors, buttons, animations, background images, and custom logos.
Key Features:
Provides more than 150 menu options that can be customized to your liking
Lets you alter key elements of your menus, such as fonts, colors, sizes, and animations
Offers various menu placements
Pricing : Free basic version; Advanced features start at $49 per year.
10) Slider Revolution
Slider Revolution is another popular plugin included in many premium WordPress themes. It helps you spruce up the design of your site with sliders and carousels that contain images, posts, videos, and other content. It’s particularly good for creating an eye-catching front page, and the plugin offers a dedicated editing tool for this task.
Key Features:
Includes a visual, drag-and-drop page editor to simplify the design process
Lets you add sliders, carousels, and hero scenes to your site
Offers a front-page designer so that you can customize your home page
Pricing : Plans start at $35 per year.
Bonus: WP Website Builder by DreamHost
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When you host your website with DreamHost, you get access to our powerful WordPress site builder .
This easy-to-use tool allows you to create the perfect layout for your site using drag-and-drop controls. Need some inspiration? Our library of over 200 full-site templates should help you get started. The WP Website Builder also offers valuable SEO recommendations, great content editing tools, and a handy quickstart wizard.
Key Features:
Easy drag-and-drop editing of pages and posts, with loads of stylish elements to choose
SEO recommendations to ensure your content ranks highly on search engines
Over 200 full site templates, which you can install with a couple of clicks
Pricing: The website builder is included free with all our hosting plans , starting from just $2.59 per month.
The Best WordPress SEO Plugins
Search Engine Optimization (SEO) is a proven strategy to help your site rank higher in search engines such as Google and Bing . However, it can be challenging to remember its complicated rules and guidelines. These plugins can help make the process a whole lot easier:
11) Yoast SEO
Yoast SEO provides an easy way to hone in on keywords and customize how your posts appear on search engine results pages. To help optimize content, this plugin uses a simple traffic light system – A green light indicates that a post or page is good to go, while a yellow or red light means improvement is needed.
Key Features:
Optimize your search engine results with titles, URLs, and meta descriptions
Analyze your pages and posts and find areas for improvement
Control which of your site pages are displayed in Google search results
Pricing : Core plugin is free; Premium costs $99 per year.
12) All in One SEO (AIOSEO)
With more than 3 million installs to date, AIOSEO is an incredibly popular SEO plugin. It provides a complete set of tools for optimizing your site, packaged in a clean interface. E-commerce and local SEO are strong points for this plugin, along with the beginner-friendly auditing features.
Key Features:
Easy editing for meta titles, meta descriptions, and SEO keywords
Schema markup, XML sitemaps, and Google Search Console tools
Social media integrations
Pricing: Lite version is free; Pro version with extended features starts at $124 per year.
13) SEO Plugin by Squirrly SEO
Boasting over 650 individual features, Squirrly SEO ’s plugin is clearly very capable. However, there is one particular tool that gets us excited: the A.I. SEO consultant. This tool analyzes your site and provides step-by-step instructions on how to optimize it for search. It’s a great idea that can really help those of us with limited SEO knowledge.
Key Features:
Over 650 individual features for SEO
AI-powered assistant provides task list for better optimization
Keyword research tool that uses fresh data and unique algorithms
Pricing: All features are free with limited usage; Premium plans start at $29.99 per month.
14) SEOPress
Also joining the AI bandwagon is SEOPress . This on-site SEO plugin can create a good meta title and description for any page automatically, and it provides plenty of guidance for content creation. Tight integration with Google and Microsoft analytics allows you to gain key search insights, and SEOPress can even set alt text for images on your website.
Key Features:
Content analysis covering unlimited keywords
Automatically fills metadata and alt titles using AI
Integrates with Google, Microsoft, IndexNow, and OpenGraph
Pricing: Free with core features; Pro version starts at $49 per year.
15) WPSSO
Providing structured data is essential for SEO because it helps search engines and other platforms index the content on your website. WPSSO is a plugin that makes it easy to create and format structured data for every major search engine and plenty of social media sites. It can optimize your images for various platforms, too.
Key Features:
Creates structured data, optimized for a range of search engines and social media platforms
Optimizes image sizing for various platforms
Supports over 500 different schema types
Pricing: Core version is free; Premium features require a $59 one-time purchase. Free add-ons are also available.
16) Rank Math SEO
Billed as the “Swiss Army knife of WordPress SEO,” Rank Math is definitely versatile. One of the first SEO plugins to introduce AI features, this tool provides an intelligent writing assistant. As you compose posts and website copy, the plugin provides dynamic suggestions that should guide you toward the front page of Google.
Key Features:
AI writing assistant that provides dynamic suggestions
Smart link recommendations
Support for 16 types of schema markups
Pricing: Free with basic features; Pro plans with extended features start at $59 per year.
17) The SEO Framework
If optimizing every pixel of your website sounds like hard work, The SEO Framework is worth your attention. This plugin comes preconfigured, and it can intelligently create important SEO meta tags for all of your content. If you’re willing to put in some effort, the plugin provides plenty of good advice. In fact, it follows Google’s best practices exactly.
Key Features:
Intelligently creates meta tags in any language
Color-coded overview helps you see which pages need improvement
Notifies Google and Bing about site changes
Pricing: Free, with premium extensions available.
18) Redirection
When making changes to your website, you may accidentally create broken links . With Redirection , you can fix this issue by redirecting old content to a new URL. This plugin makes it easy to manage all your redirects in one place, even if you’re not familiar with the inner workings of Apache or Nginx .
Key Features:
Track 404 errors and implement many redirect types
Migrate old permalinks to a new structure
Add HTTP headers to your website
Pricing : Free
19) WP 301 Redirects
A slightly more advanced tool, WP 301 Redirects helps you fix three common website errors: redirections, 404 errors , and bad outbound links. It’s really easy to use, and you get full control over redirects and error messages. You can even use it with localization plugins; keep scrolling to see our top picks.
Key Features:
Create redirects for pages, posts, custom post types, and archives
Works with translation plugins
Bulk redirect management
Pricing: Core features are free; Pro license with extended features available on a one-time purchase, starting at $79.
20) Internal Link Juicer
Adding internal links within your content is vital if you want your content to turn up in search results. Inserting links manually can be a chore, but you can automate most of the process with Internal Link Juicer . This highly rated plugin finds suitable posts and pages that already exist on your site, and suggests adding a link when appropriate.
Key Features:
Automatic link building based on your chosen keywords
Customizable link output, including tags
Appears on the post editor screen
Pricing: Free with all core features; Premium version with extended linking options is $69.99 per site.
The Best Security Plugins
Losing full control of your website is a nightmare scenario for any WordPress user. Thankfully, there are loads of great security plugins that can stop threats and reduce spam comments:
21) Akismet
Eradicating spam is crucial for securing your website, so it’s important to find tools that monitor comments and emails. Akismet is a plugin from Automattic (makers of WordPress) that filters malicious links and irrelevant content from your site by checking against a global, constantly maintained database. As a result, visitors to your site can enjoy your content without having to wade through the trolls and avoid virus-ridden links.
Key Features:
Checks all comments on your site automatically and filters out potential spam
Lets you review what’s been marked as spam so that you can correct the plugin if necessary
Evaluates contact form submissions to ensure you receive legitimate responses
Pricing: Pay what you want for personal websites; Commercial licenses start at $9.95 per month.
22) Sucuri Security
Sucuri is a popular full-featured security plugin for WordPress. It offers a lot of great features, such as a comprehensive scanning module and easy-to-use monitoring tools. The plugin can even walk you through the recovery steps after an attack. The only key component missing here is a firewall, but we have no complaints, given that Sucuri is completely free.
Key Features:
Offers continuous malware scanning
Stops hacks and DDoS attacks immediately
Provides help for accessing hacked websites
Pricing: Free
23) Jetpack
Jetpack was created by the WordPress developers at Automattic. Although it isn’t a dedicated security plugin, a number of its features can help to protect your site — such as the simple set-and-forget brute-force prevention module. On premium plans, you can also take advantage of malware scanning and automatic site backups to help protect you further.
Key Features:
Prevents brute-force attacks from botnets and hackers
Monitors your site for downtime and keeps you updated with notifications
Provides automatic backups on higher-tiered plans
Pricing: Core features are free; Paid plans start at $5.95 per month, bundled with Akismet credits.
Related: Using Jetpack with DreamPress
24) IThemes Security
Yet another full-featured and popular plugin, iThemes Security is arguably the most comprehensive option on this list. The plugin is packed with features such as login URL obfuscation, a way to change your admin username, and a global dashboard restriction mode based on the time and date. In addition, the premium version includes advanced features such as malware scanning and a Google reCAPTCHA box.
Key Features:
Ban the IP addresses of known attackers from your site
Monitors your files to check for any unauthorized changes
Limits the number of login attempts allowed to prevent brute force attacks
Pricing: Free, with Pro upgrade available for $99 per year.
25) WPS Hide Login
Hackers using bots will often seek out sites using the default URLs, attacking those they find. To prevent this, WPS Hide Login allows you to change the standard WordPress login URL to a custom one. It’s a pretty simple tool, but it provides a valuable service.
Key Features:
Provides an easy-to-use, simple interface
Prevents brute force attacks by letting you change the default login URL
Doesn’t add rewrite rules
Pricing: Free
26) BulletProof Security
BulletProof Security provides strong protection against SQL injections and other WordPress exploits. In addition, this plugin features a firewall that prevents malicious scripts from executing before they reach your WordPress core files. The premium version adds further features, such as suspicious activity alerts and greater protection against a wider range of threats.
Key Features:
Enables you to perform full or partial database backups
Prevents the occurrence of brute-force attacks
Alerts you when suspected malicious activity affects your site
Pricing: Free, with extended features under a Pro license priced at $69.95.
27) All-In-One Security (AIOS)
Ideal for those who are less familiar with security settings, All-In-One Security (AIOS) makes it easy to defend your content. A simple meter on your dashboard scores the current security of your site. You can then use the wealth of features to shore up any holes in the armor. It has some excellent features around login security, as well.
Key Features:
Password strength tool ensures you and your visitors are creating secure passwords
Protects against brute force attacks with the Login Lockdown feature
Offers one-click database backups, and firewall protection against Cross-Site Scripting (XSS)
Pricing: Core features are free; Premium plan (including malware scanning) starts at $70 per year.
28) Security Ninja
While some security tools bombard you with features, Security Ninja is a lean security plugin that gives you full control over what features you want to implement. The plugin’s main selling feature is the number of tests you can conduct — more than 50 with a single click. You also get a WordPress core file scanner and an event logger, plus you can schedule your scans.
Key Features:
More than 50 security tests, including brute-force attacks and password strength tests
Checks for vulnerabilities such as zero-day attacks
Hides your WordPress version number to prevent hackers from exploiting vulnerabilities in older versions
Pricing: Free with core features; Pro plan with extended features is $39.99 per year, per site.
29) WP Hide & Security Enhancer
Some hackers search for old, vulnerable versions of WordPress, so it’s vital to keep yours up to date. With WP Hide & Security Enhancer , no one will even know you run a WordPress website! With this plugin activated, any WordPress-related identification within your HTML files will be removed or obfuscated without affecting your site’s functionality.
Key Features:
Removes the WordPress version number.
Blocks access to WordPress’ default core files.
Doesn’t change your directory
Pricing: Free core version; Single-site license with full features is priced at $39.
30) Shield Security
Like many other plugins in this section, Shield Security acts as your website’s first line of defense. It only lets trusted, non-harmful traffic through while blocking other malicious traffic. To ensure its protection can’t be removed, the plugin requires an access key before any changes are made — a neat failsafe.
Key Features:
Blocks malicious URLs and their requests, along with automated spambot comments
Provides security against brute-force attacks via 2FA
Instant bot blocking
Pricing: Free; Extra features available via premium upgrade, starting at $79 per year.
31) WordPress Security by CleanTalk
WordPress Security by CleanTalk is a simple plugin that mainly prevents brute-force attacks. If a user fails to log into WordPress, the Security Brute Force Firewall adds a short delay before you can try again. This stops constant attacks on the login screen. It’s a simple and effective way to keep many hackers at bay.
Key Features:
Security firewall to filter access to your site by IP, networks, or countries
Provides a daily security report sent to your email
Sets a delay between login attempts to prevent brute-force attacks
Pricing: Free
32) miniOrange’s Google Authenticator
Our final plugin in this section handles a vital security feature: Two-Factor Authentication (2FA) . This offers an additional layer of login protection by requiring login attempts to be verified via a trusted device. Google Authenticator is one of the best available 2FA solutions. The plugin is simple to use and is enabled via scanning a QR code using a mobile device.
Key Features:
Log in to your site if you aren’t able to utilize 2FA
Customize your own set of security questions
Provides multiple login options
Pricing: Free; Enterprise upgrade available (user-based pricing)
33) WP Force SSL
If you haven’t yet heard about HTTPS and SSL , this is an important topic to read up on. In short, HTTPS is a way to encrypt your site’s data more securely, and SSL is a type of certificate that enables this technology to work properly. WP Force SSL is a plugin that redirects traffic toward the secure version of your site, utilizing both of these standards.
Key Features:
Redirects traffic from the HTTP to the HTTPS version of your site
Handles the redirection automatically after minimal setup
Offers loads of security tests
Pricing: Free
The Best WordPress Lead Generation Plugins
Many people use WordPress to build business websites . If your aim is to generate interest in your product or services, these lead generation plugins should help you to engage with potential customers:
34) Contact Form by WPForms
Including a contact form directly on your site allows visitors to share their thoughts on your content or to sign up for your services . Contact Form by WPForms makes it really easy to create custom forms for such purposes. This plugin features a drag-and-drop interface, and several pre-built templates to speed up the process.
Key Features:
Create and customize contact forms, and insert them into your WordPress pages and posts
Makes it easy to add unique fields to your forms
reCAPTCHA solution to combat form spam
Pricing: Free; Pro from $99 per year .
35) Popup Builder by OptinMonster
Want to build an email list? Popups by OptinMonster can help. This plugin lets you create custom opt-in forms and pop-ups that will attract the attention of visitors and encourage them to sign up. Every interaction with a pop-up form is tracked, and you can even set up A/B testing to find the most effective designs.
Key Features:
Create and customize opt-in forms, with mobile-friendly templates to help get you started
Build a variety of pop-up types, such as timed, scroll-triggered, and mobile-specific
Provides testing tools to help you get the most out of your lead generation efforts
Pricing: Free to download, but most features require a premium subscription; Plans start at $16 per month.
36) Icegram Engage
Another plugin that can help you build great sign-up forms is Icegram Engage . The pop-ups and CTAs from this tool are a little more basic on the design side, but you still have a ton of customization options and loads of great templates to choose from. Just as importantly, Icegram Enage is secure and compliant with GDPR .
Key Features:
Engage visitors with pop-ups, action bars, countdown timers, and more
User behavior and exit intent targeting
Over 100 base designs to choose from
Pricing: Free with basic features; Premium plans from $129 per year.
37) Icegram Express
Once you have built a subscriber list , you will need to create some content to send out to your audience. Part of the same suite of tools, Icegram Express allows you to send email newsletters and set up automated email updates from your WordPress Admin area. It also provides features for collecting, verifying, and analyzing new subscribers.
Key Features:
Create and send custom newsletters from inside WordPress
Automated updates when new WordPress blog posts are published
Verify new signups and measure the performance of each email campaign
Pricing: Free with basic features; Premium plans from $129 per year.
38) Responsive Contact Form Builder & Lead Generation
It might not have the catchiest name, but Responsive Contact Form Builder & Lead Generation is a well-made plugin for creating custom forms. You get nine different field types to work with, various sizing and styling options, and plenty of premade designs. It works with page builders like Elementor and Gutenberg, and you can even set up autoresponders via the plugin.
Key Features:
Create and customize forms, starting from scratch or from pre-built templates
Lets you add custom fields and reorder them using a drag-and-drop system
Offers multiple ways to receive and store lead information (such as through email and in a database)
Pricing: Free to use with core features; Pro version with extended options is priced at $49 per year.
39) Lead Call Buttons
While email and social media are great for lead generation, the Lead Call Buttons plugin adds special CTA buttons to the mobile version of your site, making it easy for people to call you with a single click. Alternatively, you can add a link to your address or allow people to schedule an appointment with a tap.
Key Features:
Add Call Now, Map, and Schedule buttons to the mobile view of your website
Provides options for customizing the look and functionality of your CTA buttons
Includes the ability to track links
Pricing: Free
40) Easy Forms for MailChimp
MailChimp is a big name in email marketing — so it’s no surprise that the platform has a dedicated plugin. Easy Forms for MailChimp makes it easy to add MailChimp sign-up forms to your posts, pages, and sidebars, and it automatically pulls in your subscription list information from your MailChimp account.
DreamHost Glossary Sidebar A WordPress sidebar is an area of the page separate from the main content. It is usually on the left or right side of the page. Here you can add various widgets and advertisements. Read More
Key Features:
Build MailChimp subscription forms and add them to your pages and posts
Multiple options for placing your forms, and custom CSS classes for additional styling
Integrates with and pulls in the information from your MailChimp subscriber list
Pricing: Free
41) Sumo
Sumo is a highly popular lead generation toolkit that includes an eclectic range of useful features. You can use this plugin to create pop-ups and floating bars to grab potential customers’ attention and add share buttons across your site. Sumo can also handle email marketing, focusing on drip campaigns for e-commerce stores. It even provides analytics to help you figure out what’s working.
Key Features:
List Builder that helps create stylish pop-ups, full-screen CTAs and targeted pop-ups, scroll boxes, and more
Social sharing features to encourage site visitors to engage with your content
Heat maps for fine-tuning your lead generation efforts
Pricing: Free base version; Pro plan with full features priced at $39 per month.
42) HubSpot
Some WordPress plugins provide specific, targeted features, while others offer comprehensive packages of functionality. HubSpot definitely falls into the second category. This plugin handles classic lead generation tasks such as email list building, newsletter creation, and attracting leads through on-site CTAs. But it also lets you track leads and user behavior on your site, and it works with the Hubspot CRM.
Key Features:
Create user-friendly pop-up forms for collecting contact information
Loads of analytics tools to track traffic, leads, conversions, and more
Integrates with over 1,000 other platforms, including MailChimp, Shopify, and Magento
Pricing: All core features are free; Premium plans start at $50 per month.
43) Optin Forms
While there are a lot of plugins that offer lead capture features, Optin Forms stands out for two main reasons: ease of use, and integrations. This targeted plugin helps you build compelling forms that look great without writing a line of HTML or CSS. Just as importantly, you can use Optin Forms alongside AWeber, MailChimp, GetResponse, iContact, and many other email marketing solutions.
Key Features:
Build custom opt-in forms and add them to your site with a click or using a shortcode
Offers initial designs you can personalize to suit your needs and tastes.
Integrates with a range of popular email marketing services
Pricing: Free
44) LiveChat
Live chat can help you make an immediate connection with visitors to your site. There are many live chat plugins for WordPress, but we’d recommend starting with LiveChat . It’s not the cheapest, but the quality of this add-on cannot be ignored. It works seamlessly with most major page builders, all themes, and every major e-commerce plugin.
Key Features:
Adds live chat to your website so you can communicate directly with visitors
Syncs with your social, messaging, and email channels
Offers customization and chat history features
Pricing: Free; Pro version with additional features, starting at $20 per month.
45) Ninja Forms
There are dozens of contact form plugins we could have included in this list, but Ninja Forms is undoubtedly the most user-friendly. This neat little plugin lets you get creative, customizing forms to your exact needs using simple controls. It’s a solid choice for beginners and developers alike.
Key Features:
Drag-and-drop form builder with unique fields, actions, and more
Enables you to create success messages for users, or direct them to a particular page after completing a form
Provides advanced options for developers, such as built-in hooks and filters
