It's the Summer of Barbie. How Brands Are Cashing In on All That Plastic Fantastic With Licensing Deals and Themed Products

17-7-2023 Business Services https://www.inc.com/rss/ 51
Ahead of Greta Gerwig's 'Barbie' movie, countless brands have partnered with Mattel on limited-edition collaborations. Founders say the doll has a Midas touch.
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