Beyond Financials: Boost Profitability and Transform Data

The landscape for digital agencies has shifted. Over the last twenty years, there’s been a downward pressure on margins. People want to get paid more, clients want to pay less, and the 80-hour work week is a thing of the past (thank goodness).  
To protect margins, agencies end up developing more complex billing and staffing models: combinations of full-time employees and freelancers working together on the same projects. On top of all this, there are more service offerings and departments than there once was. 
So how do you get insights into the health of your gross margin? How do you know what to do if it’s not where you want it to be? And how do you project into the future?