Core essentials: Accelerate the growth of your business

Successful athletes focus heavily on building their core body strength. They know that a strong core is essential to their overall performance.



 Equally, a business needs to be strong in all its core areas if it wants to succeed. To get you started, I have included a few business-related cores you should focus on. Plus, I’ve added some guiding questions, to prompt you to find the specific answers you need.



The core values of your business: What does your business stand for? Do you just want to make money or do you want to make a difference?



The human core of your business: How effective are the people who work for your business? Do they receive regular training and appraisals? Is it time to invest in higher level people?



The core of your innovation: Do you introduce new products or services regularly enough? Do you seek out ways to improve existing products or services? Do you encourage problem solving? Is your business agile ?



The core of your marketing message: Why should people buy from you or hire you, rather than one of your competitors? Is your message clear? Is it easy to share? Is your message compelling enough to attract the attention of your marketplace? Does your business have a story , which people tell their friends about? Can your message be improved?



With a strong business core, you’ll be ready and able to seize future opportunities. You’ll also be better equipped to weather the inevitable storms ahead.



And by regularly strengthening these core areas, you won’t just get strong. You’ll stay strong.
Core essentials: Accelerate the growth of your business was written by Jim Connolly and originally published on Jim's Marketing Blog