The $10 Billion Man: How Nike Lost Lionel Messi to Adidas For a 'Few Hundreds Bucks Worth of Tracksuits'

9-8-2023 Business Services https://www.inc.com/rss/ 44
Lionel Messi is a 7-time Ballon d'Or winner, global superstar, and cultural phenomenon, yet in 2005 Nike let him get away.
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