Married bachelors and 3-sided squares

You’ll never meet a married bachelor. You’ll never find a 3-sided square. And you’ll never build the right kind of business, with the wrong kind of people.




If the wrong kind of people work for you , they’ll ruin your business.



If the wrong kind of people hire you , they’ll ruin your business.




The solution seems simple. Decide exactly who the right kind of people are for your business. And then intentionally hire, and market to, the right people.



The tricky part? Saying no to the wrong kind of people!



That’s why the best time to hire someone is before you desperately need a position filled. And the best time to choose a new client, is before you desperately need a new client .



It’s that easy.



It’s also that difficult.



Either way, it’s absolutely essential.
Married bachelors and 3-sided squares was written by Jim Connolly and originally published on Jim's Marketing Blog