Time to learn Your ABDs – Business Brain 466

How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how it differentiated itself to get into the beverage industry. Then it’s on to a breakdown of why David Morris believes that Being Different is Better than Being Better in the sales game. Join us while we fine-tune our Business Brains!

00:00:00 Business Brain – The Entrepreneurs’ Podcast #466 for Friday, July 14th, 2023
00:01:47 Always Be Different (The AriZona Iced Tea Story)

The Whistle, The Workhorse, and The Whale


00:07:19 SPONSOR: Pearl Diver . Do you wonder who is visiting your website? Pearl Diver is a cutting-edge platform that provides in-depth visitor identification, enabling you to uncover valuable insights about your website visitors.
00:08:39 SPONSOR: Zinch . A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com
00:10:07 Being Different is Better than Being Better

Separate Work from Worth
Treat Prospects Like People
Seek First To Understand
Be Honest, Even If It Costs You
Take “No” For An Answer
Speak About Competitors With Honor
Do What You Say You Will Do (WHEN YOU SAY YOU WILL DO IT!)

Underpromise and Over Deliver (Scottie!)
Always Be Following Up ( Scott Jordan )




00:24:20 BB466 Outtro

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