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Bonfire Rating: 4.8/5 ActiveCampaign is a superhero team of marketing automation, email marketing, and customer relationship management!
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ActiveCampaign
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Monthly
Powerful Automation Capabilities
Email Marketing Tools
Great Contact & Deal Management
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When it comes to managing your business, picking the right tool isn’t just some choice, it’s a matter of survival in today’s competitive landscape. Imagine stepping into the boxing ring with a feather duster instead of a pair of boxing gloves. You wouldn’t land a punch, and you’d be knocked out before the first round ends. I’m AJ—here to lend a hand. I’ve spent the last ten years building my business to a successful seven-figure exit , using hundreds of tools along the way. My goal with Small Business Bonfire (SBB) is to empower small business owners like myself to scale and sell their businesses (in a fraction of the time it took me). So let’s look at one of my all-time favorite platforms —ActiveCampaign. The SBB team and I went all in on the platform (over three months) to bring you this comprehensive ActiveCampaign review. Let’s dive in! Side note—be sure to check out our list of the best Small Business CRM platforms when you’re finished!
You Can Trust Small Business Bonfire We’ve been rating and reviewing software for the better part of a decade in an effort to help you (our Bonfire Nation) succeed in your business endeavors. To learn more about our testing methods, please read this article here.
What is ActiveCampaign?
ActiveCampaign is a cloud-based business management solution designed with small and midsize businesses (SMBs) in mind. ActiveCampaign is essentially all of the following, in one platform: An email marketing software A sales and marketing automation tool A customer relationship management (CRM) solution You’d think with so many different facets, the platform would be complicated to learn. Not true! ActiveCampaign is incredibly user-friendly, and you can get up and running quickly. Some features that ActiveCampaign offers include the following: Email marketing services Contact management Web forms & landing pages Analytics & reporting Automated workflows Tons of automation features Pipeline customization & management With ActiveCampaign, you can streamline every aspect of the customer journey from start to finish . We think it’s fantastic for SMBs because it offers some of the best marketing automation tools in the biz. Plus, it’s extremely beginner friendly , with helpful tutorial videos and guided lessons to make even the most complicated tasks a walk in the park.
Pros and Cons of ActiveCampaign
Even the best products have a few flaws. Regarding ActiveCampaign, the pros significantly outweigh the cons (in our opinion).
ActiveCampaign Pros
Powerful marketing automation tools
Great web form creation & sales automation
Tons of native integrations
Intuitive user interface
Awesome email marketing capabilities
Excellent deal and contact management tools
Helpful guided-tutorials
ActiveCampaign Cons
No free plan
No live chat/chatbots
Pricing can be a bit expensive for some
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Who is ActiveCampaign Best Suited For?
We’d love to recommend ActiveCampaign to just about everyone, but let’s narrow it down a little. Here’s who we think ActiveCampaign is best suited for: Small businesses – ActiveCampaign is designed with small businesses in mind, offering a comprehensive suite of marketing tools at an affordable price. Midsize businesses – If your business is growing and ready for more sophisticated automation tools, ActiveCampaign can provide you with the needed features. Enterprises – Even if you have an enterprise-level business, ActiveCampaign has a robust enough feature set to meet your needs. Marketing teams – ActiveCampaign is a fantastic marketing platform that provides a ton of marketing automation to empower your team’s effectiveness.
Who is ActiveCampaign Not Suited For?
It’s hard to think of situations where we wouldn’t want to recommend the marketing automation platform. However, here are some situations it’s not necessarily the best fit for: Startups – ActiveCampaign doesn’t offer any kind of free plan, so it wouldn’t be our first choice for startups that don’t have a lot of capital. Plus, even the basic pricing ($93/month) can be a lot of money for businesses on a tight budget. Freelancers – There are plenty of platforms out there that focus on project-based collaborations for freelancers. That’s not really ActiveCampaign’s strong suit. It’s also worth pointing out that ActiveCampaign’s plans are designed for a minimum of five users, therefor it’s not ideal for solo users.
ActiveCampaign Software Pricing
ActiveCampaign offers three paid plans. These include the following: Plus – $93/month for 5 users Professional – $386/month for 10 users Enterprise – Custom pricing for 15 users
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How Does ActiveCampaign Pricing Compare?
Let’s see how ActiveCampaign compares to the competition regarding features and pricing. We’ll compare the basic plan of each, then determine the winner based on which one offers the best value for money and the best overall help for your business. ActiveCampaign – $93/month for 5 users No free plan Advanced marketing automation Advanced email marketing Powerful contact management Great sales automation HubSpot CRM – $50/month for 2 users Free plan (1 user) Limited marketing automation with the basic plan Basic email marketing Powerful contact management Limited sales automation with the basic plan Keap – $159/month for 2 users No free plan Advanced marketing automation Advanced email marketing Powerful contact management Great sales automation Agile CRM – $9.99/month per user Free plan (10 users) Advanced marketing automation Advanced email marketing Basic contact management Great sales automation There you have it! Our winner for pricing has to go to Agile CRM here. With a powerful free plan that includes 10 users, and only $9.99/month per user , it’s almost impossible to beat. Throw in the fact that Agile CRM is easy to use and has a ton of powerful sales and marketing features, and it’s easily one of our favorite platforms. However, we have to give ActiveCampaign the victory regarding features. It’s even easier to use than Agile, and while the price tag seems high, it comes out to only around $20/month per user ($93/month for 5 users). Overall, while it’s definitely close between the two platforms, we’ve got to give the nod to ActiveCampaign for its sheer power and accessibility.
ActiveCampaign Pricing Tips
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Annual Plans Save All of ActiveCampaign's plans are charged on an annual basis. This pricing structure simplifies budget tracking for businesses, as it offers a clear, upfront understanding of the total cost for the entire year. This eliminates the need to account for monthly charges, making financial planning more straightforward and predictable.
Free Trial ActiveCampaign also offers a 14-day free trial, letting you test the platform and all its features before committing to a paid plan. Get up close and personal with ActiveCampaign to unlock its endless possibilities!
ActiveCampaign Features
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Email Campaigns
Email campaigns are the heart of every successful marketing strategy. At Small Business Bonfire, we use them for the majority of our marketing efforts. So naturally, we were eager to test out this feature with ActiveCampaign. After all, with a name like ActiveCampaign, you'd think the email campaign capabilities would be top-notch. Spoiler alert: they're awesome. We got started by navigating to the clearly labeled campaign tab, and we were taken to the campaigns dashboard (shown below). From this dashboard, ActiveCampaign makes it easy to manage the following aspect of each campaign: Content Templates Design service Message variables Archives Plus, you can track the metrics of each campaign right from the dashboard, which we thought was awesome. To fully test out the campaign creation capabilities, we created tons of fully-formed marketing campaigns (throughout our three months of using the platform). The first campaign we created was called "lead nurturing." The purpose of this campaign was to essentially follow our affiliate marketing partners from the initial contact stage all the way to post-sales (or post-deal, in our case). We were able to select from a list of the following campaign types to start with: Standard Automated Auto Responder Split Testing RSS Triggered Date Based Here's how it looked (to give you a better idea). We loved the sheer amount of options available and how ActiveCampaign presented them in a way that was extremely easy to read and navigate . For the purposes of our lead nurturing campaign, we went with automated. That way, we could set up a series of action-based emails that would be sent automatically to our partners . We then selected from a list of initial automation triggers (pictured below). We went with the "when the page is visited" trigger and then the "send email" action—that way, we could send an introduction email to capture and further nurture each potential lead that visited the site. From there, we created some basic email templates, and we sent out emails like a boss through every step of our customer lifecycle. Our takeaway: We've tested and used hundreds of software over the years, and we can safely say that ActiveCampaign has some of the best email marketing campaign tools in the game .
Contact Management
In today's digital era, having a well-organized contact management system is a non-negotiable aspect of successful business communication. In our efforts to provide a comprehensive ActiveCampaign review, we tested this feature extensively. The importing process was a breeze , with ActiveCampaign allowing us to import contacts from a variety of sources. There's a staggering amount of options available (shown below). Some of our favorites from the list included: Popular CRMs Google Contacts Asana PayPal Shopify Zapier So if you're making the switch from another platform and worried about the opportunity cost involved, rest assured— ActiveCampaign makes it incredibly easy ! Now, let's talk about manually adding contacts. We added our affiliate marketing B2B contacts at Small Business Bonfire to test the waters. We got started by clicking the "add a contact" button. Here's how the "new contact" form looked with ActiveCampaign. As you can see, ActiveCampaign keeps it simple, only requiring basic contact info (name, email address, and company name). You can also add custom fields to further refine the process. We added a few custom fields for tracking our progress in the partnership talks with each affiliate. This really came in handy because it allowed us to keep track of sales data that we otherwise would have had to manually record in a separate document. Plus, we were able to easily accomplish the following with each contact: Add to deals Add to lists Add tags We think this is super helpful for teams managing hundreds (or even thousands) of contacts simultaneously. Here's how our contact management screen looked once we had everything put in. So what's the takeaway? With all these options available, ActiveCampaign stands leaps and bounds ahead of its competitors when it comes to contact management.
Web Forms & Landing Pages
Creating powerful web forms and landing pages is extremely simple with ActiveCampaign. This feature truly shines when it comes to capturing leads and gathering customer information. We think it's perfect for SMBs looking to ramp up their sales efforts in a big way . To initiate the web form creation process, we started by clicking on the "Website" tab, which took us to a user-friendly interface. From there, we selected "create a form" (shown below). Here, ActiveCampaign offers a variety of templates that cater to different business needs. These ready-to-use templates can be customized to match your brand's aesthetics, further driving home your brand's identity with every interaction. They included the following: Inline form Floating bar Floating box Modal We found the customization options particularly impressive, allowing us to easily add and rearrange fields (without the need for any coding knowledge). This simplified process translates into high-converting forms designed to capture your audience's attention . ActiveCampaign also allows you to integrate forms directly into your website or share them via a link. Here's how ours looked after just under a minute of customization. The ability to track the performance of each form right from the dashboard was the cherry on top. In conclusion, ActiveCampaign's web form and landing page builder is an absolute winner. They are intuitive , flexible , and powerful , transforming your lead generation process into a seamless operation. ActiveCampaign marketing automation
Marketing Automation
ActiveCampaign truly stands out from the crowd of CRMs due to its robust marketing automation capabilities. We tested this feature over three months at Small Business Bonfire, and we were blown away by the ease of setup and the power of automation available . ActiveCampaign gives you the tools to create, manage, and execute powerful automations that can take your business to the next level. The different types of marketing automation ActiveCampaign offers are as follows: Sending Options Conditions and Workflow Contacts CRM Salesforce CX Apps One of our favorite aspects of this feature is the wide range of sending options available; from time-based scheduling to advanced segmentation, you have complete control over when, where, and how your messages are delivered. This works extremely well in conjunction with the platform's email marketing capabilities, making it fantastic for marketing teams. To test this feature out (over three months), we navigated to the "automations" tab, where we were given some awesome templates to help get started. Here's what we saw. We ended up creating a ton of automation so we could work smarter, not harder. For example, we created automation to do the following: Add contacts to specific lists Send personalized emails based on customer behavior Trigger follow-ups to customers who haven't engaged in a while Nurture new leads with welcome messages and follow-up sequences Perform A/B testing and create reports based on the results Here's an example of an A/B testing automation we created for a customer win-back scenario.
