The Power of Productizing Services: Insights from Ernesto Tagwerker

Agency owners are always looking for innovative strategies to stand out from the competition. One strategy that every agency owner should consider is productizing services: picking a problem you solve really well, creating a category for it, and then marketing it as-is.
Ernesto Tagwerker achieved phenomenal growth by embracing this approach with OmbuLabs, a software boutique that specializes in JavaScript and Ruby. Starting as a freelancer who built his own software products in his spare time, he is now the CTO of the fully remote agency with 20 full-time employees and five contractors spread across the world.