Building Trust and Using Referrals to Grow Your Small Business – Bjorn Burnett Interview– Small Business Show 176

As Small Business owners, building and keeping trust with potential and existing customers is critical to our success. Join us today on the Small Business Show for an interview with Bjorn Burnett , a Small Business owner in the insurance and financial planning field.
Bjorn has transitioned to a 2nd career in the insurance and finance field and shares how he came up with a system to add value to clients to gain referrals and then convert those referrals to future clients.
Listen into the show, then ask questions and comment in the Small Business Support Group . We look forward to seeing you there!

Chapters/Timestamps

00:00:00 Small Business Show #176 for Wednesday, June 20, 2018
00:00:42 Second (or third!) career
00:01:17 Interview: Bjorn Burnett
00:02:30 Putting out fires… and not the business kind!
00:03:00 What else can I do with my life?
00:05:06 Made my own stupid financial decisions… and then took a class
00:06:12 What does it take to be an advisor?
00:06:37 The reality of not making any money right away
00:08:43  Preparing for the Cash Flow Shift
00:12:00 The Referral Key

“Bring us 300 People to Call”


00:13:22 Discipline and Consistency: Be Prepared to Ask for the Referral
00:15:34 Add Value First
00:17:42 Become a therapist – Get used to heavy conversations
00:18:56 How do you build trust?
00:22:10 Consistency in approach across multiple clients
00:23:07 Identify the idea client
00:24:46 Favorite mistake?
00:27:45 Expanding to the non-local solopreneur
00:29:03 SBS Outtro

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