Positive Influence by Pacing and Leading – Small Business Show 225

Using persuasion techniques when working with customers and your employees can help everyone get the results they want. Specifically, using Pacing and Leading can help you build empathy and create a connection between people that then allows you to achieve a positive outcome.



“Pacing builds trust because people see you as being the same as them. After pacing, a persuader can then lead, and the subject will be comfortable following.” – Scott Adams



Join us today on the Small Business Show to hear your hosts Dave Hamilton and Shannon Jean discuss using Pacing in a positive fashion to achieve positive results with customers, employees, and vendors. You’ll learn what Pacing and Leading is and why it’s an important tool to add to your Small Business Toolbox.



Hear real-world examples to get your negotiations on the same side of the table, how Pacing is part of the Two Tokens method of resolving customer service problems and much more.



Listen in to this episode, then share your own story at the Small Business Support Group!


Chapters/Timestamps:

00:00:00 Small Business Show #225 for Wednesday, May 29, 2019
00:01:00 Fake it ‘Til You Make It
00:02:51 Rooting for Success
00:05:24 “Pacing Builds Trust”
00:07:07 Pacing with Commonalities
00:10:08 Verbal Cues Build Credibility
00:11:52 Pacing to build trust is ok because you’re trustworthy
00:15:06 Creating Circular Process
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00:19:19 Jean-Louis Gassee’s Two Tokens of Customer Service
00:23:03 The long-term is circular
00:24:35 Invoke empathy – “I know how frustrating this can be”
00:25:13 Rehearse Your Small Talk
00:29:00 Ask Questions First!
00:31:27 Connections are the key to success
00:31:52 SBS 225 Outtro
The post Positive Influence by Pacing and Leading – Small Business Show 225 appeared first on Business Brain - The Entrepreneurs' Podcast .