Using a Podcast as a Marketing Tool – Small Business Show 228
Are Podcasts a good marketing tool for your Small Business? Can you connect with your customers on a different level by hosting your own Podcast and if so, how do you get started? Join us today on this episode of the Small Business Show to find out about this topic and more.
Podcasts are increasingly popular. Over 51% of the US population has listened to a Podcast and 31% of the population have listened to a Podcast in the last month. 62 million people listen to Podcasts each week. One of the key aspects of Podcast success is the niche audience. There are over 750,000 Podcasts out there with most covering very specific topics.
You know we believe that the riches are in the niches. A Podcast is a new way to connect with your existing and potential customers – not everyone has time to read your blog posts, and not everyone is following you on social media. Join us today and hear your hosts Shannon Jean and Dave Hamilton discuss how to get started, what topics to discuss and much more.
Listen in and then join us at the Small Business Show support group to ask questions and to share your own tips.
Chapters/Timestamps:
00:00:00 Small Business Show #228 for Wednesday, June 19, 2019
00:01:35 Beginner’s Mind
Edison’s Podcast Research
Tom Webster at Edison Research
00:03:27 The Business of Podcasting vs. Adding Podcasting to Your Business
00:05:39 Podcasting, a new way to connect with your existing audience
00:07:26 A co-host as a consistency partner
00:10:02 Your podcast adds authenticity to your business
00:12:09 Share your stories
00:13:51 Wrangle your schedule with seasons
00:15:12 SPONSOR: The Alternative Board . TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS to apply for free today and find out if there’s a board seat available in your area!
00:17:08 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
00:18:42 Talk about your history and your team
00:20:55 Shannon-On-The-Spot
Rebound on Poshmark
00:23:19 Make sure to do video
00:24:35 Just get started!
00:25:31 Podcasting is your safe place
00:27:06 Please leave us a review! businessshow.co/review
00:27:55 GG 228 Outtro
Links mentioned in this episode:
How to Start a Podcast Podcasting for Beginners An Insiders Guide to Podcasting The post Using a Podcast as a Marketing Tool – Small Business Show 228 appeared first on Business Brain - The Entrepreneurs' Podcast .
