Building a Credibility Funnel for your Small Business

Credibility and trust are a critical part of Small Business success. Potential customers need to know that your business is trustworthy and that your employees are working on the customer’s best interests.
A Credibility Funnel is a path used to build trust with potential customers and to remove any concerns about doing business with you. The Credibility Funnel ultimately leads to more customers, more sales, more business.
Join your hosts Dave Hamilton and Shannon Jean today as they discuss how to add instant credibility to your Small Business and how to develop a Credibility Funnel to exponentially increase your credibility with potential customers. Listen in and then join us at the Small Business Show Support Group!

Small Business Show #259 for Wednesday, January 22, 2019
00:00:00 Part 1: Define Your Own Credibility

Define your personal brand

Write your own story … about someone else
Develop confidence, not cockiness
Education
Previous work experience
Recommendations from previous employers
Certifications
Published articles – content creation. Start NOW
Brian Burke from SellYourMac
Gary VonMyhr from TechDefenders
Jason O’Grady’s PowerPage


Licenses and Permits
Location and/or Website

Let’s Encrypt
Cloudflare


Friendly Staff & Friendly Messaging


00:18:54 SPONSOR: TextExpander.com/podcast gets you 20% off your first year 
00:21:20 Part 2: Get Involved

Communicate – Share your business’s highlight reel

Hootsuite  
[email protected]


Reviews

Set up your Yelp page
Ask for endorsements and constructive criticism


Community

Chamber of Commerce
Local business groups
Young Entrepreneurs Council
Rotary


Do good

Donate a percentage of profits
Do something for veterans, students, seniors
Buy a banner at your local high school
Promote your involvement


Teach, and be taught!

Teach at conferences
Learn about and get certifications


Know Your Own Value

People are drawn to confidence


The Credibility Funnel – Get someone else to talk about your business

Publish in order to widen the funnel
Have easy-to-remember information

1-800-Your-Business
Easy Website – BusinessShow.co and Fling.band


Add Value
Level up the relationship after the sale




00:43:37 SBS 259 Outtro

The post Building a Credibility Funnel for your Small Business – Small Business Show Episode 259 appeared first on Business Brain - The Entrepreneurs' Podcast .