Humanizing Your Online Presence
It is a bit of a paradox. Businesses - that are run by humans, employee humans, and sell to humans - often struggle to present their brands in a humanized way online. Perhaps it is these business's attempts to be universally accepted. Or their misguided desire to sound like they fit properly into the box of their industry. Regardless of their intention, neutral and mechanical branding is increasingly ineffective in today's digital world. Businesses that humanize their online presence are better able to expand brand recognition and distinction, customer loyalty, and market share.
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