Is there a formula for success? Is guaranteed success possible?

Making a product so irresistible that customers simply have to buy it - does that work? Can you use it to make a company a guaranteed success? Does it provide a "formula" for success? One of the largest corporations in the USA wanted to do just that. But read for yourself what came of it.
The article Is there a formula for success? Is guaranteed success possible? appeared on MoreThanDigital , written by David Schneider