Finding a CRM that meets both your budget and business needs is no small feat. With countless options to choose from, figuring out if you’re getting the best deal can seem impossible . I’m AJ—here to narrow it down. Over the past decade, I’ve built my business from the ground up (to a successful seven-figure exit). So, let’s talk about a platform with a pricing plan for everyone—HubSpot. The SBB team and I tested the CRM extensively over three months. Based on our experience, it’s one of the best platforms on the market —so let’s dig in! Plus, at the end, we compare it to some fantastic alternatives (to give you plenty of options).
Who is HubSpot For?
Small businesses
Midsize businesses
Startups
Large enterprises
Sales and marketing teams
Who is HubSpot Not For?
Freelancers
Small non-profit companies
HubSpot CRM Pricing Overview
HubSpot CRM is more than just your typical customer relationship management platform. It’s an impressive suite of tools designed to handle every aspect of the customer lifecycle (from prospecting to post-sales). HubSpot’s platforms include the following: Marketing Hub Sales Hub CMS Hub Operations Hub Service Hub Each Hub has its own unique pricing and set of free tools available. Let’s break it down! Marketing Hub Pricing Free Plan – Free Forever Starter plan – $18/month per user Professional plan – $800/month per user Enterprise plan – $3,600/month per user Sales Hub Pricing Free Plan – Free Forever Starter -$18/month per user Professional plan – $450/month per user Enterprise plan – $1,200/month per user CMS Hub Pricing Free Plan – Free Forever Starter plan – $23/month per user Professional plan – $360/month per user Enterprise plan – $1,200/month per user Operations Hub Pricing Free Plan – Free Forever Starter plan – $18/month per user Professional plan – $720/month per user Enterprise plan – $2,000/month per user HubSpot Service Hub Pricing Free Plan – Free Forever Starter plan – $18/month per user Professional plan – $450/month per user Enterprise plan – $1,200/month per user
HubSpot Marketing Hub Pricing
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Bonfire Rating: 4.7/5 HubSpot Marketing Hub is for anyone serious about growing their marketing efforts!
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HubSpot Marketing Hub
Learn More Today!
$
18
Monthly
Fantastic Email Marketing Automation
Lots of Great Free Tools
Powerful Landing Page Creation
Get Marketing Hub
Try it Free Today
Popular
What is HubSpot Marketing Hub?
HubSpot’s Marketing Hub is a robust, all-in-one inbound marketing engine that allows you to attract, convert, and close more leads and customers. Here are some marketing features we loved from Marketing Hub: Landing page creation Ad management Social media integration A/B testing Email marketing automation HubSpot’s Marketing Hub is best for small to midsize businesses (SMBs) looking for ways to optimize their inbound marketing efforts . It’s great for businesses (with a decent marketing budget) that want to combine their marketing, sales, and service tools into one platform. We liked its user-friendly interface that made it accessible, even for beginners . The amount of tools available in a single hub was also a major plus (allowing teams to manage all their marketing efforts in one place). Ultimately, Marketing Hub is an excellent choice for businesses looking to improve their overall marketing strategy and get a solid return on investment (ROI) for their marketing efforts.
HubSpot Marketing Hub Features
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Landing Page Creation
Creating compelling landing pages is a crucial part of any digital marketing strategy. They serve as the first impression for your audience and play a major role in converting visitors into leads or customers. A well-optimized landing page can greatly improve your conversion rate and drive business growth . The Small Business Bonfire (SBB) team and I put HubSpot's Marketing Hub through its paces (over three months). Here are some takeaways from our experience: The landing page editor was incredibly user-friendly, making it easy for beginners to craft professional-quality pages. We were provided with an array of pre-designed templates, simplifying the design process and saving us considerable time. The ability to conduct A/B tests directly within the platform was a game-changer, allowing us to continually optimize our pages for maximum conversions. Real-time analytics on page performance gave us valuable insights and helped inform our future marketing decisions. We'll walk you through our process of creating a landing page using Marketing Hub. We simply navigated to the "marketing" tab and clicked "landing pages." We clicked "get started" and then named our new landing page (shown below). From there, we were presented with various helpful templates and design options that allowed us to customize our page (to our specific needs). Here's how it looked from our perspective. Once we selected a template, we were able to add forms, widgets, and various other features—allowing us to create highly functional pages (with no coding expertise). Once we finished customizing our page, all we had to do was hit publish! After that, we were getting new leads within minutes . Check out what we were able to create (in less than 5 minutes). Overall, the landing page creation feature was a major highlight of our experience with Marketing Hub— it saved us time and increased our conversion rates .
Social Media Integration
In today's digital age, social media integration is a must-have feature for any marketing platform. Here are a few reasons why: Brand awareness: Regular posting on social media can significantly boost brand visibility and recognition. Engagement: Social media allows businesses to interact directly with customers, fostering relationships and improving customer satisfaction. Targeted advertising: Platforms like Facebook and Instagram allow businesses to run targeted ad campaigns, reaching specific demographics more effectively. Analytics: Social media platforms provide valuable data and analytics, helping businesses understand customer behavior and preferences to optimize marketing strategies. Competitor analysis: By monitoring competitors' social media activities, businesses can stay up-to-date with industry trends and adjust their strategies accordingly. Connecting our social accounts to HubSpot was a breeze—we were able to sync up with just a few clicks. We navigated to our HubSpot settings, clicked on the 'Social' tab under 'Marketing,' and then selected 'Connect account'. From there, we selected from the following platforms: Facebook & Instagram Twitter (X) LinkedIn Here's how it looked (to give you a better idea) Finally, entered our account information, and that was it! Throughout our testing, we loved the ability to manage and schedule all our social media posts directly from HubSpot. We could accomplish the following all from one dashboard: Monitor interactions Track engagements Respond to comments and inquiries This streamlined our social media management and saved us a ton of time, which we could invest in other crucial areas of our business operations. Our takeaway: Marketing Hub's social media integration capabilities didn't disappoint. The platform provided us with a centralized, efficient, and user-friendly way to manage all our social media operations, making it a standout feature in our experience.
Email Marketing Automation
Email marketing is truly the cornerstone of an exceptional marketing campaign. In our digital age, an inbox is a powerful place for businesses to do the following: Connect with their target audience Deliver valuable content Convert leads into loyal customers But effective email marketing isn't just about sending regular emails—it's about crafting personalized and timely messages that resonate with your audience. That's where marketing automation comes into play. Automation is about working smarter, not harder . It streamlines your marketing efforts, enabling businesses to set up email campaigns that trigger automatically based on specific criteria. This frees up valuable time to focus on creating quality content and nurturing customer relationships . The SBB team and I put Marketing Hub's email marketing capabilities to the test (over three months)! We created a ton of email campaigns (which we then automated). For instance, we were able to effortlessly establish a series of follow-up emails for our affiliate marketing partnerships. Here's how it went for us. First, we selected from the following options: Regular Automated Blog/RSS For this email, we went with regular (that way, we could send it out to marketing contacts as needed). Next, we were able to choose from a ton of great templates (shown below). We went with the template titled "newsletter" to help us get started. Here's a sneak peek into our email creation process (using the fantastic drag-and-drop functionality). Some other email marketing automations we utilized include the following: Welcome emails are automatically sent to new subscribers, giving them a warm welcome and setting the tone for future communications. Reminder emails that nudged customers about upcoming events or deadlines. Promotional emails that showcased our latest offers, deals, or discounts. Re-engagement emails that were triggered when a subscriber had been inactive for a certain amount of time. In our experience, HubSpot's email marketing automation feature was essential for optimizing our marketing efforts , saving us time , and enhancing our audience engagement .
HubSpot Marketing Hub Packages
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Our Take on HubSpot Marketing Hub Pricing
In our opinion, the Professional package offers the best value for most SMBs. Here are some benefits of Marketing Hub’s Professional plan: HubSpot branding is removed Up to 2,000 marketing contacts Advanced marketing tools such as A/B testing Access to social media integration
SBB Marketing Hub Review
HubSpot Sales Hub Pricing
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Bonfire Rating: 4.6/5 HubSpot Sales Hub is an all in one tool designed to help businesses scale their sales efforts.
HubSpot Sales Hub
Learn More Today!
$
18
Monthly
Powerful Deal & Task Tracking
Great Contact Management
Payment Management Capabilities
Get Sales Hub
Try it Free Today
Popular
What is HubSpot Sales Hub?
HubSpot’s Sales Hub is a comprehensive sales platform that empowers your team to close more deals (with less work). Sales Hub provides tools for tracking and managing leads, automating sales tasks, and creating detailed reports that let you analyze your sales pipeline in real time. Here are some standout features we loved: Pipeline management Sales automation Predictive lead scoring Sales analytics Customizable sales dashboards Sales Hub is fantastic for SMBs looking to grow their sales process. Sales Hub offers pricing plans that can scale with you (from the ground up). The customizable sales dashboards and predictive lead scoring tools allow for enhanced sales forecasting, making it easier to plan for expansion and allocate resources effectively . It’s easy to use , powerful , and won’t break the bank —what’s not to love?
HubSpot Sales Hub Features
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#uc_uc_icon_accordion_elementor_287d0c3e .uc_ac_box
{
overflow:hidden;
}
#uc_uc_icon_accordion_elementor_287d0c3e_item1 .ue_icon
{
background-color:;
}
#uc_uc_icon_accordion_elementor_287d0c3e_item1 .ue-heading
{
background-color:;
}
#uc_uc_icon_accordion_elementor_287d0c3e_item2 .ue_icon
{
background-color:;
}
#uc_uc_icon_accordion_elementor_287d0c3e_item2 .ue-heading
{
background-color:;
}
#uc_uc_icon_accordion_elementor_287d0c3e_item3 .ue_icon
{
background-color:;
}
#uc_uc_icon_accordion_elementor_287d0c3e_item3 .ue-heading
{
background-color:;
}
Pipeline Management
Great pipeline management is like a well-oiled machine, efficiently moving leads through the sales funnel. It allows for the following: Streamlined processes Clear visibility into the sales cycle Effective resource allocation Luckily, HubSpot offers the tools to create multiple pipelines, manage leads, and track progress. Throughout our testing, we were consistently blown away by the pipeline management capabilities of HubSpot. For example, we loved how customizable our columns were (shown below).
