Asset Sale Vs. Stock Sale: Guide for Small Business Owners






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.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Are you  considering an asset or stock sale  but are bombarded by the complexity and potential tax implications of each deal? If you’re in this situation, you’re not alone! Several small businesses want to  pursue a stock or asset sale  but need help understanding how to pursue it.  Hi! My name is AJ, and I recently sold my business for  multiple seven figures . Now, I help growing companies find success through Small Business Bonfire! One thing I discovered during the process of selling my business was the  ins and outs of an asset sale vs stock sale.  If you are ready to learn how to navigate these deals, keep reading! I uncover everything you need to know and more! 









Key Takeaways







Asset deals involve a company selling tangible or intangible company goods to a seller. 




A stock sale consists of a shareholder selling a portion or the entirety of their company stock. 




Stock sales are more beneficial for sellers because of the significant tax benefits.




Asset deals are more beneficial for buyers because they can avoid contingent liabilities easily. 












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.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} What is an Asset Sale?



During an  asset sale,  whoever sells the products retains possession of the legal entity.  Also, the  buyer , during asset sales,  purchases company assets.  Some examples of assets involved during this type of sale include the following:  Equipment  Fixtures  Licenses  Goodwill  Leaseholds Buildings Telephone numbers  Inventory  Intellectual Property Rights Usually,  an asset sale does not include cash , which is a common misconception.  Further, the  seller  of an asset sale  maintains the long-term debt obligations  associated with the sale.  Therefore, asset sales are sometimes called  cash-free, debt-free transactions.  In addition to individual assets, these types of sales usually include  net working capital.  Net working capital is the  difference between a company’s short-term assets and debts and liabilities.  Ideally, a business wants a positive net working capital because it signifies it is meeting its financial obligations.  Some examples of net working capital include the following things:  Accounts receivable  Inventory  Accounts payable  Prepaid expenses  Accrued expenses  Asset sales come with several advantages (which I’ll get into later).  However, one of the primary reasons an asset sale occurs is to  mitigate asset-related risks and obtain free cash flows. 















How Does an Asset Sale Work? 



Typically, asset sales take place in one of two ways.  The first example occurs in the following way.  An individual or group purchases a troubled business from its creditors.  Asset sales generally occur through an  organized bankruptcy  process or  foreclosure sale  in these cases.  Another way an asset sale can take place is in the following manner.  The owner of a healthy company sells individual (tangible or intangible) assets to another party.  Usually,  this happens to raise cash  within the company’s balance sheet.  In order to facilitate the sale of certain assets, the seller must obtain consent from any entity that possesses liens on the company’s assets.  This entity is informally known as a “secured party.”  The  secured party has the first right to be repaid  for their claim when selling off a business’ individual assets.  As such, they  significantly influence  which specific assets the business can sell and the method of sale.  If a s ecured party approves an asset sale , moving forward is more manageable.  However, if the secured party does  not  consent to the sale, they may have  legal options to protect their interests  and capital gains.  Also, an  asset sale requires extensive paperwork and documentation  to ensure that all parties are protected and their rights are respected during the transaction.  These rights and forms of protection include the following things:    Sales agreements Transfer of ownership documents Any necessary legal contracts Intellectual property rights and paperwork 





















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Pro Tip #1: Always review and be aware of the tax treatment of every business-related sale and purchase; some purchases can impact your tax situation significantly! 
- AJ Silber









Asset Sale Pros and Cons



When it comes to an asset purchase, you must be aware of the  advantages  and  disadvantages  associated with such a purchase.  Let’s take a closer look! Buyer Pros and Cons Some buyers prefer asset sales because there are  fewer tax consequences.  However, like everything, there are pros  and  cons to know about! From a buyer’s perspective, some benefits of an asset sale include the following things:  There are beneficial tax implications because buyers can allocate a higher value for quickly depreciating assets.  Taxes are reduced sooner compared to ordinary income tax rates.  The company’s cash flow improves during the first few years of business.  Buyers can easily avoid inheriting potential liabilities because sellers maintain legal ownership of several asset details.  Buyers can more easily avoid contingent liabilities like product liability, contract disputes, product warranty issues, and employee lawsuits. Still,  there are disadvantages  when a buyer purchases individual assets in this type of sale.  These cons include the following things:  Certain assets are more challenging to transfer because of assignability, legal ownership, and third-party consents.  Things like intellectual property, contracts, leases, and permits are hard to transfer.  Getting a purchase agreement and consent can be time-consuming.  Refiling permit applications can slow down the transaction process.  Seller Pros and Cons An asset deal impacts sellers differently than buyers.  For example, some pros sellers enjoy regarding an asset sale include the following things:  These sales generate higher taxes because they are subject to ordinary income tax rates.  The seller has no liability for the company’s employees (they don’t have to pay back wages, payroll taxes, or vacation pay).  The costs paid for the assets are depreciable.  The seller can clean their credit, reputation, and worker’s compensation rating.  On the other hand,  some of the cons to know  about with asset sales include the following things:  Negotiating the transfer of leases and contracts can be time-consuming and tricky. They must pay sales tax on furniture, fixtures, and equipment.  Intangible assets are taxed at capital gains rates. 















How is an Asset Sale Taxed?



The way the government taxes asset sales  depends on the type of corporation.  For instance, if the sold entity is a  C-corporation , the seller faces  double taxation.  That said, the  first taxation comes at the corporate rate  when the buyer receives the sale proceeds.  The  second taxation  comes at the  individual rate  on the distribution to shareholders.  However, if the business is an S-corporation that was  formerly  a C-corporation, the  sale can trigger significant taxes at a corporate level.  Further, S-corporations, limited liability companies, and partnerships are  only taxed once,  when the proceeds pass through to the owners.  This taxation is at the individual rate, which is higher than the capital gains rate.  Still, it is better than being taxed twice!















What is a Stock Sale?



During a stock sale, the  buyer purchases a shareholder’s stock directly.  As a result, the buyer gets  ownership  in the  seller’s legal entity.  Typically, the actual assets and liabilities a buyer receives in a stock sale are similar to asset sales.  Also, if a buyer doesn’t want certain assets or liabilities that are part of the stock sale, the  seller will distribute or pay them off before the sale.  Although stock sales have similarities with asset sales, there are a few essential distinguishing differences (which I’ll get into later). 















How Does a Stock Sale Work?  



Generally, the  stock sale process is more straightforward  than an asset sale.  Typically, a buyer must obtain a  purchase agreement  and  credit financing  (from their bank) to buy the stock.  After that, the buyer can take over the existing entity as its new owner.  In some cases, buyers may ask for a seller’s indemnity in case of legal disputes.  A seller’s indemnity means  the seller will reimburse the buyer for a loss or liability resulting from the purchase.  Additionally, buyers may purchase an insurance policy to cover liabilities.  Stock sales are subject to certain taxes,  depending on the type of stock and other factors.  For instance, a buyer can forgo taxes on gains in their stocks by paying them back into the business. I’ll explain the tax situations of stock sales in a later section!

















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Pro Tip #2: Find a reliable tax professional and rely on them for stock and asset deals to ensure you have trusted opinions and advice you can rely on!
- AJ Silber









Stock Sale Pros and Cons



Stock sales have certain advantages and disadvantages both buyers and sellers must know before entering the process.  Let’s look at some of these pros and cons from each perspective.  Buyer Pros and Cons Some of the pros  buyers can take advantage of during a stock sale  include the following things:  There are lower depreciation expenses.  There is a higher likelihood of better future taxes.  Potential liabilities can be mitigated (future lawsuits, environmental concerns, OSHA violations, employee issues, and other liabilities).  They can reduce the risk of losing contracts with prominent vendors or customers. Regarding the  cons associated with stock sales,  buyers must consider the following things:  As a buyer, it  is  possible to be at risk for all liabilities, depending on the stock purchase agreement.  Buyers can inherit the seller’s depreciable base.  Stock sales take a lot of work to sell to professional accountants and lawyers.  Seller Pros and Cons Stock sales have pros and cons for sellers, just like buyers.  From a  seller’s perspective,  stock sales come with the following advantages:  All the proceeds from the sale are taxed at a lower capital gains rate.  Sometimes, sellers are less responsible for future liabilities (product liability claims, contract claims, employee lawsuits, pensions, benefit plans, etc.).  Although a stock sale includes numerous benefits for sellers, there are some disadvantages to remember.  For example, these types of sales come with the following cons: The seller must give up  some  type of ownership.  Sellers must relinquish control over the stock involved in the sale.  The liabilities can be placed on the seller depending on the stock purchase agreement. 















How is a Stock Sale Taxed? 



Stock sales are taxed differently  depending on the type of corporation.  For example, with a C-corporation, the  corporate-level taxes are bypassed.  Bypassing corporate taxes is an  extreme advantage  for sellers.  In other types of corporations, the proceeds are  taxed at a much lower level  because the government taxes them at a capital gains rate.  The  tax advantages  are the central aspect that makes these types of sales so appealing. 















What is Better, an Asset Sale or a Stock Sale?



Whether you structure a sale as an asset sale vs. a stock sale  depends on taxes.  Typically, a  stock sale is more beneficial for sellers.  However, an  asset sale is more beneficial for buyers.  When comparing an asset sale vs. a stock sale, it is critical to remember that there are  endless variations  of how both parties can create a contract.  Therefore, it’s  best to receive professional advice  from tax and legal professionals before proceeding with any sale.  When selling assets, the  seller transfers a collection of their business’s assets  to a prospective buyer.  Sometimes, these assets are  tangible , such as furniture, inventory, etc.  In other cases, the acquired assets are  intangible , such as the value of a brand, customer lists, etc.  Tax consequences of these types of sales vary depending on the type of corporation.  During stock sales, the  buyer purchases shareholder stock  directly from the seller.  Again, there are various tax implications each party must be aware of.  Therefore, it is always best to have a professional help you negotiate these deals. So, what’s better, an asset sale vs stock sale?  The answer depends on whether you are a buyer or seller.  Additionally, the  type of contract and tax benefits  strongly impact which type of sale is best in your situation. 















Asset Vs. Stock Sale Final Thoughts



The difference between a stock and an asset purchase is  critical to understand.  Asset purchases involve  buying tangible or intangible  aspects of a business entity, such as customer lists and inventory.  In comparison, a stock deal involves  buying and selling shareholder stock  directly at the source.  Regardless of the deal you wish to pursue, consult a tax and legal professional.  Are you more interested in a  stock  or an  asset deal?  Let us know in the comments section below! 




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