Marketing Myopia: 4 Actionable Tips to Avoid it in Your Business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowly returning to normal, many owners may get caught by marketing myopia—reflexively holding on to a short-term strategy that’s focused on the business rather than the customer.