Navigating E-Commerce on a Global Scale

©iStock/NVS In this interview with Boris Rütten, head of global ecommerce at CPG giant Henkel, he  discusses the ever-changing landscape of global ecommerce , emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth. Three (3) key takeaways: Establishing successful partnerships in business requires a collaborative approach. Staying vigilant and adaptable to market trends is essential for sustained growth. Customizing strategies according to market-specific needs is key to thriving globally.