Struggling to choose between HubSpot and Pipeline? Choosing the right CRM can be a real pain , especially when you’re comparing leaders in the field like HubSpot and Pipeline CRM. I’m AJ—here to help you make the right decision. I’ve spent the last decade building my business to a successful multiple seven-figure exit (using every platform under the sun). My mission with Small Business Bonfire (SBB) is to help fellow entrepreneurs do the same (without the same pitfalls). So, let’s talk about the main event—HubSpot vs. Pipeline—two powerhouse CRMs in their own right. We put them head to head to see which one would come out on top . Let’s break it down!
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Bonfire Rating: 4.8/5 HubSpot CRM has everything you need to help manage customer relationships. Seriously, it's got it all.
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Bonfire Rating: 4.6/5 Pipeline CRM is the perfect pipeline management tool to help scale your SMB!
How Did We Evaluate Pipeline CRM and HubSpot?
We did a deep dive on Pipeline CRM and HubSpot. We compared both platforms in terms of the following: Pricing & Free Version Top Features Customer Service Integrations Ease of Use Best Mobile App Knowledge and Learning Center Limitations Which One We Think is Best for Small Businesses
How We Objectively Test Each Platform:
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Expert Review
Features
Pricing
Customer Service
Integrations
Ease of Use
Mobile
AJ's got a knack for kick-starting businesses, putting them on autopilot, and setting them up for acquisition. Over the past decade, he's been right in the thick of things with hundreds of small businesses, helping them with just about everything under the business sun. If you need advice on software suites and choices? AJ's your guy.
We roll up our sleeves and dive into the top CRM features we think are pretty crucial for small businesses. Stuff like reports and analytics, options to customize your pipelines, and the ability to link up with other apps and services. We know what makes small businesses tick, so we know what features they need to get the job done.
Money matters, folks! When it comes to picking a CRM system, price is usually the deal-breaker. We give a big thumbs up if a provider charges $30 or less per user each month for their starter plan. Extra brownie points for throwing in a freebie plan or trial, options to scale up or down as needed, and the freedom to pay monthly or yearly. We're looking for flexability for small businesses.
We all know support is mega important when you're choosing a CRM platform. This is especially true for those smaller businesses or sales teams who can't afford to have tech wizards on their payroll. We put our detective hats on to see if these companies offer round-the-clock support, and we looked at the different ways you can get help. We're talking live chat (like, real-time convo), email tickets, a good old-fashioned phone call, and self-service tools (for the DIY-ers out there).
When you're in the business of picking a CRM, integrations are like the secret sauce that takes your burger from 'meh' to 'mind-blowing'. Imagine, all your favorite apps and tools, working together in perfect harmony, making your workflow smoother than a fresh tub of Nutella. When we review a CRM, we look at the integrations most SMB owners are looking for.
When you're reviewing a Customer Relationship Management (CRM) system, it's essential to pay close attention to its ease of use. After all, a CRM is as beneficial as its usability. A simple, intuitive interface saves you and your team a great deal of time and headache. When we're reviewing each CRM, this is a crucial aspect that we look for.
The importance of Mobile CRM cannot be overstated in today's digital age. It's essential for fostering strong customer relationships and managing business activities. Mobile access to CRM makes it possible for sales teams to update and access customer information in real time, improving efficiency and ensuring up-to-date data. Mobile CRM can have a massive impact on SMBs, so thoroughly testing it is essential for each one of our reviews.
How We Test CRMs
HubSpot Vs. Pipeline CRM Comparison Chart
We put both HubSpot and Pipeline CRM to the test, thoroughly examining them to give you the nitty gritty. Here’s a quick overview of our in-depth comparison.
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HubSpot CRM Review
Pipeline CRM Review
HubSpot Vs. Pipeline CRM: Pricing
Pricing is a significant factor when it comes to selecting a CRM platform. Let’s see how HubSpot and Pipeline CRM fare against each other.
HubSpot CRM Pricing
HubSpot CRM offers a free plan in addition to three paid plans: Free Plan – Free Forever Starter CRM Suite – $50/month Professional CRM Suite – $1,781/month Enterprise CRM Suite – $5,000/month Check out our full HubSpot pricing guide.
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Pipeline CRM Pricing
Pipeline offers three pricing plans. They are as follows: Start Plan – $25/month Develop – $33/month Grow – $49/month
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Pipeline CRM Vs. HubSpot Pricing Winner: Pipeline
AJ’s Take : Pipeline is the budget-friendly choice. On the other hand, HubSpot’s plans are in a different ballpark price-wise. But here’s the catch—HubSpot has a free plan, while Pipeline doesn’t.
Pipeline CRM Vs. HubSpot: Top Features
Now, let’s look at the top features of both Pipeline and HubSpot to see which one has more to offer.
HubSpot Top Features
Below are some of the best features we used while testing HubSpot.
Pipeline Management
Pipeline management is crucial for small businesses looking to scale and grow . HubSpot offers a comprehensive system to manage sales pipelines (through HubSpot Sales Hub) that’s both incredibly easy to use and equally powerful—a rare combo in our experience. We started testing the pipeline by adding some of our affiliate marketing deals at Small Business Bonfire. We could easily customize our columns and fields with just a click (shown below). This level of customization is fantastic for SMBs looking to tailor their CRM to their business needs. We think HubSpot’s pipeline customization capabilities make it perfect for the following industries: Marketing Agencies Real Estate Agents Financial Advisors Insurance Agents Healthcare Providers Hospitality Niche SMBs Once we had everything customized how we wanted it, here’s how our deals pipeline looked. As you can see, everything is clear and organized, making it easy to track and manage each deal through the sales process . We especially loved the drag-and-drop functionality that lets us move deals through the pipeline without a second thought. Our takeaway : HubSpot offers some of the best pipeline management in the biz. It’s easy to use, powerful, and highly customizable. With HubSpot, you can easily close more deals, streamline your sales pipelines, and nurture leads!
Intuitive Meeting Scheduling
Scheduling meetings with a busy team can be a pain. Thankfully, HubSpot offers an intuitive meeting scheduling feature that eliminates the back-and-forth. You can easily schedule meetings with internal team members or external clients right from your CRM . For example, we set up a quick company meeting (in less than 5 minutes) and invited the team via a link. Here’s how it looked from our perspective. This feature is a huge time-saver for SMBs juggling multiple meetings and appointments . Trust us when we say it’ll help get your team on the same page for meetings.
Support Ticketing
One of the stand-out features of HubSpot is its integrated support ticketing system. This feature allows your clients to easily reach out for assistance through the following channels: Email Phone Chatbots Live chat The cool thing is any communication or request from a client gets automatically converted into a support ticket and shows up on your ticket dashboard. This makes the customer support process smoother and ensures that no client queries slip through the cracks. The support ticketing system is customizable, so you can tailor it to fit your business needs. You can easily categorize, prioritize, and track support tickets, ensuring you promptly respond to all client requests . Check out the screenshot below to see the ticket dashboard customization. We found the ticket dashboard was user-friendly and intuitive during our three-month testing period. Take a look at our tickets dashboard (during our six months of testing)! The clear, easy-to-read layout and ease of use helped us improve our efficiency and productivity regarding customer support. We think the ticketing system is a valuable asset of HubSpot that SMBs can use to level up their customer service!
Customer Feedback Surveys
Imagine if you could read your customer’s mind. That’s technically impossible, but HubSpot’s customer feedback survey feature comes pretty close. You can easily set up surveys to get feedback and insights directly from your customers. The best part is you can customize the questions, create multiple surveys for different purposes, and schedule them according to your needs. With HubSpot, we were able to create the following survey types: Customer support Customer satisfaction Customer loyalty Custom survey We especially loved how easy HubSpot made it to share the surveys and collect responses. This feature is perfect for SMBs looking to boost customer engagement (and gather valuable feedback). Our verdict : HubSpot takes customer feedback to the next level with its versatile and user-friendly survey creation.
Live Chat
Customers want quick and easy ways to connect with businesses in today’s fast-paced world. That’s where live chat comes in. HubSpot offers a seamless live chat integration that you can use on your website or social media pages. We started testing this feature by creating a chat widget with HubSpot’s helpful live chat builder. Here’s a quick look at the creation process. We were able to easily customize the following with HubSpot’s live chat: Logo Colors Custom messages Once we finished our customization, we could embed the code directly on our site. We noticed a significant increase in engagement and leads from our website once we added the live chat feature. Our impression : HubSpot’s live chat is easy to set up, customize, and use. It’s a great way for SMBs to improve customer communication and boost conversions on their website.
Content Management Capabilities
HubSpot offers a fully-fledged content management system (CMS) that allows SMBs to create, publish, and manage content all in one place. Here’s what we love about HubSpot’s CMS: It’s easy to use Templates for different types of content Integrated SEO tools Content optimization suggestions We especially loved the website templates (pictured below) that allowed us to create powerful web pages without coding knowledge. These are perfect for beginners getting their start in web design. We created several web pages during our three-month testing period with HubSpot. Here’s a quick peek into the creation process (to give you a better idea). We also want to shout out the integrated SEO tools that helped us optimize our content for search engines with many helpful suggestions. Our opinion : HubSpot’s CMS is perfect for SMBs who want to create a professional and engaging online presence. You can use a lot of this functionality for free, making it perfect for startups as well.
