Are you a small to medium business owner, tired of juggling multiple platforms for customer relations management and seeking a more streamlined, efficient solution? Have you found yourself torn between HubSpot and Less Annoying CRM, unsure which would better cater to your business needs? This comparison might be the guide you’ve been looking for. I’m AJ, and I can help. I’ve spent the last ten years building my business to a successful multiple seven-figure exit. In that time, I learned what works (and what sucks) in the world of CRM. My mission with Small Business Bonfire (SBB) is to help empower fellow entrepreneurs to build and scale their businesses (with ease). So, let’s take a deep dive into two heavy hitters in the CRM game—HubSpot and Less Annoying CRM (LACRM).
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Bonfire Rating: 4.85 HubSpot CRM has everything you need to help manage customer relationships. Seriously, it's got it all.
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Bonfire Rating: 4.8/5 Less Annoying CRM is all about keeping it simple and affordable.
How Did We Evaluate Less Annoying CRM and HubSpot?
We spent six months reviewing both HubSpot and LACRM. We evaluated them based on the following categories: Pricing & Free Version Top Features Customer Service Integrations Ease of Use Best Mobile App Knowledge and Learning Center Limitations Which One We Think is Best for Small Businesses
How We Objectively Test Each Platform:
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Expert Review
Features
Pricing
Customer Service
Integrations
Ease of Use
Mobile
AJ's got a knack for kick-starting businesses, putting them on autopilot, and setting them up for acquisition. Over the past decade, he's been right in the thick of things with hundreds of small businesses, helping them with just about everything under the business sun. If you need advice on software suites and choices? AJ's your guy.
We roll up our sleeves and dive into the top CRM features we think are pretty crucial for small businesses. Stuff like reports and analytics, options to customize your pipelines, and the ability to link up with other apps and services. We know what makes small businesses tick, so we know what features they need to get the job done.
Money matters, folks! When it comes to picking a CRM system, price is usually the deal-breaker. We give a big thumbs up if a provider charges $30 or less per user each month for their starter plan. Extra brownie points for throwing in a freebie plan or trial, options to scale up or down as needed, and the freedom to pay monthly or yearly. We're looking for flexability for small businesses.
We all know support is mega important when you're choosing a CRM platform. This is especially true for those smaller businesses or sales teams who can't afford to have tech wizards on their payroll. We put our detective hats on to see if these companies offer round-the-clock support, and we looked at the different ways you can get help. We're talking live chat (like, real-time convo), email tickets, a good old-fashioned phone call, and self-service tools (for the DIY-ers out there).
When you're in the business of picking a CRM, integrations are like the secret sauce that takes your burger from 'meh' to 'mind-blowing'. Imagine, all your favorite apps and tools, working together in perfect harmony, making your workflow smoother than a fresh tub of Nutella. When we review a CRM, we look at the integrations most SMB owners are looking for.
When you're reviewing a Customer Relationship Management (CRM) system, it's essential to pay close attention to its ease of use. After all, a CRM is as beneficial as its usability. A simple, intuitive interface saves you and your team a great deal of time and headache. When we're reviewing each CRM, this is a crucial aspect that we look for.
The importance of Mobile CRM cannot be overstated in today's digital age. It's essential for fostering strong customer relationships and managing business activities. Mobile access to CRM makes it possible for sales teams to update and access customer information in real time, improving efficiency and ensuring up-to-date data. Mobile CRM can have a massive impact on SMBs, so thoroughly testing it is essential for each one of our reviews.
How We Test CRMs
HubSpot Vs. Less Annoying CRM Comparison Chart
We put HubSpot and Less Annoying CRM head-to-head to see which came out on top. Here’s an overview of the results.
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HubSpot CRM Review
Less Annoying CRM Review
HubSpot Vs. Less Annoying CRM: Pricing
Price is one of the most essential factors in choosing a CRM . You’ll want to make sure your CRM fits your budget (as well as your needs). So, let’s see how HubSpot and Less Annoying CRM compare.
HubSpot Vs. Less Annoying CRM: Pricing
HubSpot CRM offers a free plan in addition to three paid plans: Free Plan – Free Forever Starter CRM Suite – $30/Month Professional CRM Suite – $1,335/Month Enterprise CRM Suite – $5,000/Month Check out our full HubSpot pricing guide for more information!
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Less Annoying CRM Pricing
Less Annoying CRM keeps it simple by offering only one pricing plan for $15/month. The plan includes everything the CRM solution has to offer, meaning no additional charges down the line. If you want to learn more, take a look at our in-depth Less Annoying CRM pricing guide.
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HubSpot Vs. Less Annoying CRM Pricing Winner: Less Annoying CRM
AJ’s Take : LACRM takes the cake with one plan at just $15/month (per user). It’s in another league compared to HubSpot’s Enterprise plan at $5,000/month . It’s worth noting that LACRM only offers one plan, making it more limited. However, it’s tough to beat the value it provides.
Less Annoying CRM Vs. HubSpot: Top Features
When choosing CRM software, features are critical. You want to ensure you have everything you need to run your business effectively. Here’s how LACRM and HubSpot CRM measure up regarding top features.
HubSpot Top Features
Let’s look at some of HubSpot’s top features that make it stand out.
Pipeline Management
HubSpot CRM offers fantastic pipeline management capabilities to scale your sales process , but don’t just take our word for it. Let’s walk you through our experience! First, we navigated to our deals dashboard, where we could easily create pipelines and customize our dashboard. Here’s a look at the column customization options (which were extensive). From there, we created a pipeline and added in our affiliate marketing deals. With HubSpot, we could add unlimited deals to multiple pipelines (throughout our six months of testing). Here’s a look at our deal pipeline (for context). We could easily drag and drop deals from each stage as needed. We also liked how readily available the following information was: Priority Amount Close date Activity This gave us a bird’s eye view of our deals and helped us stay on top of our sales process . The bottom line : pipeline management with HubSpot is powerful, intuitive, and highly customizable. We can safely say that HubSpot provides some of the best pipeline management in the business!
Intuitive Meeting Scheduling
Scheduling meetings with your entire team (with everyone on the same page) can be tricky. Just when you think you’ve locked down a date and time, someone throws a wrench in the plan. HubSpot’s meeting scheduling feature helps take the headache out of coordinating schedules . We started testing this feature out (over six months) by scheduling all of our company meetings with HubSpot. It’s worth mentioning that HubSpot CRM has a shared calendar and scheduling options (for both internal and external meetings). When we sent out invites, we found the following features especially great: Meeting reminders Ability to create custom meeting links Customized time slots per day (which we could set/exclude from our availability) Here’s a quick snapshot of a company meeting we created (in less than 5 minutes). Our takeaway : Scheduling meetings with many people can be a hassle. With HubSpot, it doesn’t have to be. HubSpot CRM made it easy for us to schedule, send invites, and keep track of meetings (all in one place).
Support Ticketing
Managing customer tickets is crucial for any SMB (regardless of size or industry). It’s all about ensuring our customers are happy, and their issues are handled quickly and efficiently. During our six-month testing phase, we took a deep dive into the ticket management capabilities offered by HubSpot. Here’s what we loved: Easy-to-use interface: The dashboard was user-friendly, making ticket creation and tracking a breeze. Customizable ticket status: We could easily set and update ticket statuses, which streamlined our support process. Priority setting: The ability to set ticket priorities really came in handy for us. It made sure that we could quickly address any urgent matters that came up. Integrated communication: We could communicate with customers directly from the ticket (which significantly increased efficiency). Here’s a quick look at our ticket dashboard (for context). We especially liked the multichannel support capabilities offered by HubSpot. Essentially, customers could automatically create tickets from the following channels: Live chat Chatbots Email Phone This meant we had all our customer communication in one place (making it easier for us to resolve issues quickly). At the end of the day, managing your tickets is essential to keeping your customers happy . HubSpot CRM makes this process easy, efficient, and effective.
Customer Feedback Surveys
Have you ever felt like you could deliver a better product or service if you just knew what your customers were thinking? Luckily, HubSpot has the answer! With HubSpot CRM, we could create and send customized customer feedback surveys to our clients . Here are some survey types we were able to create (with just a click): Customer support Customer satisfaction Customer loyalty Custom survey We especially liked the ability to embed these surveys into our website, emails, and chatbots. Plus, we could easily view the results in real-time on our dashboard (which saved us a ton of time and effort). Our two cents : This feature was handy for getting actionable insights into our customers. HubSpot makes it a breeze to gather data and use it to make data-driven decisions (based on customer feedback).
Live Chat
In today’s fast-paced business world, connecting with your customers in real time is crucial for providing top-notch customer support . That’s where live chat comes in. With HubSpot CRM, we could easily set up and customize our own live chat widget on our website (without any coding skills needed). The whole process was highly beginner-friendly , with virtually no learning curve. Check out our customization screen, where we were able to get our Bonfire Chat up and running. We were able to easily customize the following aspects of our live chat: Logo Color scheme Custom chat responses From there, we were given a code to embed the widget on our site, and the rest was history! We noticed a significant increase in customer engagement and satisfaction once we implemented live chat on our site. At the end of the day, HubSpot’s live chat is a great way to connect with customers, answer questions, and provide real time support. Trust us when we say your support team will thank you for this feature!
Content Management Capabilities
In today’s digital landscape, quickly creating and managing content is essential for any business. With its CMS Hub, HubSpot CRM provides a user-friendly and powerful platform for creating, editing, and publishing content. With the drag-and-drop builder, we could easily create website pages, blog posts, and landing pages. Here are some of the features we loved while using the CMS Hub: Drag-and-drop builder : This made creating and editing pages super simple and intuitive. Mobile optimization : With the rise of mobile usage, optimizing our content for mobile devices was a game-changer. SEO suggestions : HubSpot’s built-in SEO suggestions helped us improve our content and increase organic traffic to our site. Integrations : The ability to easily integrate with other tools, like Google Analytics and social media platforms, helped us streamline our content management process. HubSpot also provides many gorgeous templates (shown below) to help anyone create a gorgeous-looking web or blog page. The best part is that most of these are 100% free! That means you can create professional-looking content (without breaking the bank). Take a look at our web page creation process (during our six months of testing). With this editor, we were able to easily add and edit the following: Images Text Buttons Web forms Social links Video There’s a ton of utility here , which is just the cherry on top of an already robust CRM software. Our one criticism of the feature would be that we wish it was more customizable. While some customization is available, we’ve used other platforms that deliver much more.
