How Brands Are Reducing Cart Abandonment With Conversational Messaging

Although running an e-commerce business can seem to be easier than running a brick-and-mortar retailer, it comes with many challenges. One of the most pervasive is cart abandonment, which can account for up to 70 per cent of all transactions. It is estimated that e-commerce stores worldwide lose about $18 billion yearly from this problem.  ... Read more
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