P&G Unwinds ‘Precision’ Makeup Brand Opte Four Years After Launch

8-4-2023 Business Services https://www.businessoffashion.com/arc/outboundfeeds/rss/?outputType=xml 60
Procter & Gamble Co. is phasing out Opte, an inkjet wand that allowed for targeted makeup application, after touting it to investors and analysts for several years.
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