Avoid These Mistakes and Make Legal a Profit Center




A conversation with Legal & Creative founder Sharon Toerek. 
 
A lot of digital agencies treat lawyers like firefighters that they only call when the building is in flames.  
It’s a reactive approach, and there are lots of reasons agencies take it, says Sharon Toerek, intellectual property lawyer and founder of Legal and Creative.  
Whether it’s because they think it will save them money to keep attorneys at arms’ length or because they only work with larger clients who provide their own service agreements, Sharon argues that’s a mistake.
Instead, legal services should be looked at as a profit center: not just a way to manage risk, but also a way to signal your worth to potential clients, monetize your intellectual property, and stay on the right side of regulations.  
That strategy will end up growing your bank account and, ultimately, shrinking your lawyers fees.  
Here’s what I learned from Sharon about the most common mistakes digital agencies make when handling contracts, and how they can use their attorneys to help capitalize on untapped potential.