To scale your business to the sky, you’ll need a customer relationship management (CRM) platform hosted in the cloud. Haha, see what I did there? Now all jokes aside, CRMs are not something to take lightly. They can be instrumental in helping you grow your business, manage customer relationships, and keep track of important data points. I’m AJ, here to make sure that doesn’t happen. I’ve spent the last decade growing my business (to a successful multiple seven-figure exit). In that time, I learned what works and what doesn’t. My mission is to help fellow business owners get their ideas off the ground (and achieve financial freedom). So, let’s look at some of the cloud CRM software in the game so you can scale your business to new heights ! Stick around till the end, where I offer some essential tips for making your selection! After years of SBB testing, here is our list of the best Cloud CRMs: Best Best Cloud CRM For Pipeline Management: Pipedrive Best Best Cloud CRM For All-In-One: HubSpot Best Best Cloud CRM For Sales Teams: Zoho CRM Best Best Cloud CRM For Project Management: Monday.com Best Best Cloud CRM For Lead Prospecting: Zendesk Sell Best Best Cloud CRM For Scaling: Engagebay Best Best Cloud CRM For Simplicity: Less Annoying CRM
How Did We Test The Best Cloud CRM Software?
Hands-On Experience
Ease of Use
Scalability
Feature Assessment
Customer Support
Third-Party Reviews
How We Objectively Test Each Platform:
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Expert Review
Features
Pricing
Customer Service
Integrations
Ease of Use
Mobile
AJ's got a knack for kick-starting businesses, putting them on autopilot, and setting them up for acquisition. Over the past decade, he's been right in the thick of things with hundreds of small businesses, helping them with just about everything under the business sun. If you need advice on software suites and choices? AJ's your guy.
We roll up our sleeves and dive into the top CRM features we think are pretty crucial for small businesses. Stuff like reports and analytics, options to customize your pipelines, and the ability to link up with other apps and services. We know what makes small businesses tick, so we know what features they need to get the job done.
Money matters, folks! When it comes to picking a CRM system, price is usually the deal-breaker. We give a big thumbs up if a provider charges $30 or less per user each month for their starter plan. Extra brownie points for throwing in a freebie plan or trial, options to scale up or down as needed, and the freedom to pay monthly or yearly. We're looking for flexability for small businesses.
We all know support is mega important when you're choosing a CRM platform. This is especially true for those smaller businesses or sales teams who can't afford to have tech wizards on their payroll. We put our detective hats on to see if these companies offer round-the-clock support, and we looked at the different ways you can get help. We're talking live chat (like, real-time convo), email tickets, a good old-fashioned phone call, and self-service tools (for the DIY-ers out there).
When you're in the business of picking a CRM, integrations are like the secret sauce that takes your burger from 'meh' to 'mind-blowing'. Imagine, all your favorite apps and tools, working together in perfect harmony, making your workflow smoother than a fresh tub of Nutella. When we review a CRM, we look at the integrations most SMB owners are looking for.
When you're reviewing a Customer Relationship Management (CRM) system, it's essential to pay close attention to its ease of use. After all, a CRM is as beneficial as its usability. A simple, intuitive interface saves you and your team a great deal of time and headache. When we're reviewing each CRM, this is a crucial aspect that we look for.
The importance of Mobile CRM cannot be overstated in today's digital age. It's essential for fostering strong customer relationships and managing business activities. Mobile access to CRM makes it possible for sales teams to update and access customer information in real time, improving efficiency and ensuring up-to-date data. Mobile CRM can have a massive impact on SMBs, so thoroughly testing it is essential for each one of our reviews.
How We Test CRMs
Pipedrive: Best For Pipeline Management
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Bonfire Rating: 4.7/5 Pipedrive: Best pipeline management in the game.
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Why We Picked Pipedrive
We chose Pipedrive for our list of the best cloud CRM software for several reasons. Some of these include the following: Great lead management capabilities (LeadBooster) Streamlined email marketing & campaign creation Fantastic project management Powerful pipeline management & customization Easy-to-use interface Stellar customer service Pipedrive offers paid add-ons, allowing you to fully tailor your CRM to the features you need . This is great for SMBs looking for an affordable (yet powerful) CRM with advanced features to grow their business.
Pipedrive Features
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Pipeline Management
Pipedrive offers some of the best pipeline management in the game. Here are some reasons why we love Pipedrive’s pipeline management: Customizable deal stages Visual pipeline view Easy drag-and-drop functionality for deals Detailed progress tracking for each deal Sales forecasting based on past performance We put Pipedrive’s pipeline management capabilities to the test by adding some affiliate marketing contacts at Small Business Bonfire. Here’s how a “new deal” card looked for us. We were able to see a ton of data within each card, including the following: Account owner Contact information Associated organization Creation date Expected close date Deal value & currency Win probability Custom fields The best part? Everything was customizable to fit our specific business needs. Once we had all of our deals in place, we were able to easily move each card from one stage to the next (in real time). Here’s a sneak peek of how it looked for us. One feature we thought was fantastic was the ability to click on each deal and quickly schedule an activity immediately. This meant not having to navigate to a separate “activity” section to schedule the following with our clients: Meetings Calls Events Follow-ups Check out a quick follow-up we were able to schedule with an affiliate marketing client. Once our activity was scheduled, we could easily see it from our pipeline. This kept our teams in the loop at all times, leading to a more productive sales cycle overall . Our takeaway: If you want to scale your sales from the ground up (with powerful cloud-based CRM software), our money is on Pipedrive.
Project Management
For an extra $8/month , Pipedrive offers fantastic project management, guaranteed to help you collaborate more seamlessly with your entire team. Here’s how it works. Once you upgrade your plan, you can create and assign tasks to any of your team members. This includes the ability to: Change task status Set due dates for tasks Add descriptions or checklists within each task Create recurring tasks Track the status of each task in real-time We started testing this feature by adding in some projects at Small Business Bonfire. Here’s how the “new project” card looked (for reference). We loved how easy it was for us to create and assign tasks to team members (and track them) within Pipedrive. Plus, with the ability to add notes and comments within each task, communication among team members was a breeze. The bottom line: Pipedrive’s project management feature is top-notch (and worth every penny of the extra $8/month ).
Email Marketing Campaigns
Pipedrive offers powerful email marketing campaign creation (for an extra $16/month). Here’s what you can accomplish with Pipedrive’s campaign creation features: Send out personalized, targeted emails Create newsletter campaigns Track email open rates, click-throughs & conversion rates Schedule emails to be sent at a specific time Monitor the status of each campaign in real-time (and make necessary adjustments) We put this feature to work by creating a newsletter campaign for our readers. Here’s what we loved about Pipedrive’s email marketing capabilities: Intuitive email builder with customizable templates Detailed analytics and reporting on each campaign Ability to segment and target specific leads or customers for maximum impact Here are some helpful templates you get access to (as soon as you upgrade your subscription). From there, Pipedrive provides a fantastic drag-and-drop email editor (shown below) that allows even beginners to create powerful, effective campaigns. With Pipedrive, you can easily add the following to each email template: Text Images Buttons Video Custom code Social links From there, you can easily track the success of each campaign directly from your Pipedrive dashboard. Our verdict: We loved how easy it was to create and manage email campaigns with Pipedrive, making it a fantastic option for SMBs looking to improve their email marketing efforts.
Pipedrive Pricing
Pipedrive offers a free plan in addition to three paid plans: Essential: $21.90/Month Advanced: $39.90/Month Professional: $59.90/Month Power: $74.90/Month Enterprise: $119.00/Month Check out our complete Pipedrive pricing guide.
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Pipedrive Pros and Cons
Powerful pipeline management with customizable options
Great lead management capabilities (LeadBooster)
Easy-to-use interface
Stellar customer service
Option to add on paid features for a more tailored CRM experience
No free plan
Some features are only available in higher-priced plans (or add-ons)
Pipedrive Review
HubSpot CRM: Best For All-In-One
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transition: all 0.3s ease;
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text-align:center;
}
