The key to stakeholder engagement is to seek to understand before being understood. As NATO's Information Technology and Communications agency's Stakeholder Engagement Executive Coordinator, the author has successfully applied this principle for more than 20 years. Decision-making in uncertain and volatile environments requires reliable real-time data, and the author emphasizes that the focus should be on the needs and pains of decision-makers rather than technical details. The article suggests a shift from mechanical management to a more human approach to stakeholder management. The article suggests mapping stakeholders to prioritize engagement efforts and understand their motivations in order to manage stakeholders effectively.
The article Using Stakeholder Analysis to Drive Business Success: Best Practices and Strategies appeared on MoreThanDigital , written by Nadja El Fertasi
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