Generative AI and the Future of Digital Agencies

Generative AI is everywhere today between the Pope showing up on Twitter wearing runway fashion and new singles by robot pop superstars going viral.  
It feels like these tools showed up overnight. But really, for the past six-seven years, AI has been impacting our lives – just in less noticeable ways. The perceived impact is even more dramatic right now because of other things happening at the same time: the changes in the workplace caused by COVID with remote and hybrid work becoming the norm in a lot of industries; and talk of a recession in the media (which may or may not happen). Everyone is wondering: Is this the end of work as we know it?
As someone who embraces change and who is always using technology to find efficiencies, I see AI more as a promise than a threat. But I’m also always curious about how new technologies impact digital agencies specifically, so I wanted to talk to one of the leading experts on that subject, JP Holecka, CEO and founder of Power Shifter Digital, based in Vancouver, Canada.
In addition to running Power Shifter Digital , an agency that specializes in all things digital (mobile apps, web apps, websites, etc.), JP has been working with generative AI for a while – long enough, he says, to be “slightly” ahead – and sharing with agency communities what he’s learning about opportunities and threats.  
We sat down to talk about what he thinks digital agencies need to know about generative AI, the good, the bad, and the ugly.