Build a Reputation Beyond Your Local Market

©iStock/FeelPic Labels that get their start outside of major fashion hubs are leveraging their local identities and a strategic approach to wholesale to gain international followings. Key insights: Brands outside of cities like Paris and New York often struggle to build a reputation beyond their local markets. Post-pandemic digitalisation, including the proliferation of Zoom and online shopping, has made it easier for designers to reach buyers, VIP clients and other tastemakers. Other effective strategies include targeting influential wholesale accounts and building a strong social media presence. Learn how regional brands go global  (full article requires payment).