Three Business Personalities: Entrepreneur, Manager, Technician

Every business owner takes on three distinct personalities in how they think about—and work within—their business. The Technician lives in the present and is focused on doing the work of making it, selling it, and delivering it. The Manager focuses on achieving results through people and systems, focusing on the present and strategizing for the future. And the Entrepreneur defines the business and focuses on closing the gap between where the business is today and where they want it to be.