I’m busy. I’ve heard this before and I don’t know you

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Before you market anything to anyone, there are 3 critical questions your prospective customers need you to answer. And fast.



Here they are.




I’m extremely busy. And I get pestered with sales crap all day. Why should I give you my attention?



Everyone promises a great service. Including all the providers I’ve wasted my money on in the past. Tell me how your service is measurably better than my current provider?



I don’t know you and I’ve never even heard of you. Why the heck should I trust you?




Most small business marketing fails to effectively answer one or more of those questions. As a result, they needlessly lose out on additional sales or new clients.



Conversely, the best marketers answer those questions fully. They attract attention, create a compelling message, and build the trust required for their marketing to succeed. In doing so, they massively outperform their competitors.



So take the time to get each of those 3 questions fully answered and radically improve your 2024 marketing results.
I’m busy. I’ve heard this before and I don’t know you was written by Jim Connolly and originally published on Jim's Marketing Blog