/*! elementor - v3.18.0 - 08-12-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Utilizing this strategy, I’ve successfully propelled my business to achieve multi-million-dollar YOY revenue. If you’re struggling to grow, you must get on board with outbound sales. Outbound sales are going to help you: Create a streamlined lead generation system. Help you target pre-qualified leads. Generate predictable revenue. You don’t have a pulse if that doesn’t trip your trigger. Let’s dive in!
Key Takeaways
The benefits of an outbound sales process.
My favorite outbound sales strategies.
The software I've used for generating leads.
Additional value ads for outbound sales success.
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/*! elementor - v3.18.0 - 08-12-2023 */
.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} What Are Outbound Sales?
Outbound sales is a proactive approach where sales representatives pitch their product or service to potential customers. It typically involves strategies such as cold calling, email marketing, social selling, and SMS messaging. Inbound vs. outbound sales : Outbound = reaching out to prospects Inbound = Creating content that prospects find appealing.
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Pro Tip #1: Don't get paralysis through analysis. Choose a demographic, find their contact info, and start reaching out.
- AJ Silber
Benefits of Outbound Sales?
Outbound sales provide a sustainable system for growth and focus on a numbers-centric approach. Example: You reach out to 100 leads via phone. You book twenty appointments. You close one sale. In this example, closing one sale takes one hundred phone calls. Or 20% outreach to book rate 5% book to close rate Over time, you’ll be able to accurately forecast business growth and have better control over your sales process. Here are a few other awesome benefits. Doesn’t Rely on Other Platforms: Since you’re directly reaching out to your target audience, you’re not worrying about increased ad costs, algorithm changes, etc. Target Qualified Leads: Outbound sales allow you to specifically target customers who are already interested in the product or service you offer, eliminating the need for time-consuming lead qualification processes. Personalized Communication: With outbound sales, you have a direct line of communication with potential customers, allowing for personalized and tailored interactions that can lead to higher conversion rates. Control Over Timing: Outbound sales allow you to control the timing of your outreach efforts, ensuring that you reach out to potential customers when they are most likely to be interested or av
My Favorite Outbound Sales Strategies
Cold Calling (Can’t beat the phone) SMS Messaging (It’s personal and immediate) Email Marketing (Still a great way to reach a wide audience) Social Selling (Leveraging social media platforms to connect with potential customers) Face-to-Face Connections (badass & old school)
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Pro Tip #2: Strategies matter, but communication matters more. Don't forget to personalize your touch points.
- AJ Silber
Outbound Sales Step-by-Step Guide
Here’s my step-by-step process for outbound sales. Step 1: Choose a Demographic Choosing a demographic is an essential first step in the outbound sales process. You don’t want to scatter your efforts by targeting everyone; instead: Focus on one industry. Choose a company or revenue size. Pick a geographical area. Example: Personal Injury Attorney’s 10-25 Employees Milwaukee, WI This approach ensures that your outreach efforts are focused and effective. Step 2: Curate a List The next step in the process is to find those people! Here are my favorite ways to curate a list of potential customers, including: Utilizing LinkedIn Sales Navigator: Sign up for LinkedIn Sales Navigator and use the filtering tool to target the demographic you laid out above. Using lead generation software: I have used UpLead and like it. I think it’s filtering works well for finding your specific niche audience. Old-fashioned Google searches: Search for your customers on Google, and use Find That Lead (Chrome Extension) to get their information. Outsource on Upwork: I’ve done this with some success in the past. You’ll have to create a process first and then show a freelancer how to do it. Shoot for the largest list possible. Ideally, you should have thousands of prospects. Step 3: Outreach The next step is to reach out. Here’s where you’ll want to develop a cadence that you follow for each prospect. Simple Example: Phone call & voicemail Email outreach Phone call & voicemail SMS text Follow up email Social Outreach Follow up email Phone call & voicemail SMS text Follow up email Advanced Example: Connect on Linkedin & send an introduction message Engage with prospects’ content on LinkedIn Send personalized videos via LinkedIn messages
