Be the threat. Do it first!

Photo by  Ant Rozetsky



Here’s a powerful, proven thought experiment I often use, to help people massively increase the growth of their businesses. I thought you may find it useful, so here it is.



I’d like you to use your imagination for a few minutes and consider the following.




Picture a business, which offers a unique blend of services, rather than the same range of services as its competitors.



Picture a business, which dedicates time every week to the improvement of at least one key area of their operation.



Picture a business, which has a dedicated customer retention program, so it seldom loses a client or customer.



Picture a business, which goes the extra mile as standard.



Picture a business, which uses highly effective marketing strategies, so it attracts the best clients or customers.




Now, imagine what would happen if that business moved into your area , targeting your customers and your future customers .



Don’t wait for them to arrive. Do it first



Before something like that happens to you, I have a suggestion. Do it first! Take action on every item on that list and watch your business grow faster and stronger.



Most business owners wait until their business is under a sudden, unexpected threat, before they seriously improve their game. As a direct result, their business achieves a tiny fraction of its true potential. All because they waited for something bad to happen, before they took action. That’s the price they pay for being reactive rather than proactive. So they no longer control the situation. They no longer have control of the time line. They’re forced into defensive mode. It’s about surviving, when proactive action would have seen them thriving.



In short: Don’t wait for a threat to arrive. And one surely will, because that’s what always happens. Instead, do it first. Be the threat. Choose to become the proactive, uniquely valuable, constantly improving threat to your competitors.



It’s a proven way to move forward and allows you to plan for 2024 with total confidence and peace of mind.
Be the threat. Do it first! was written by Jim Connolly and originally published on Jim's Marketing Blog