Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Pow

Illustration via 99designs




“The best ideas are when you’re like, ‘We can never do this. We’re going to get in big trouble. This is so wrong.’ When you feel that, you’ve got to stay there. You absolutely have to. That’s where all the interesting stuff happens.”
— Chris Beresford-Hill



Chris Beresford-Hill is one of the most sought-after creative leaders in advertising and has led brands with a combined market cap of over $1 trillion. He was recently named Chief Creative Officer of the Americas at BBDO Worldwide.



Previously, Chris served as North America President and Chief Creative Officer at Ogilvy and Chief Creative Officer at TBWAChiatDay. His work for clients like Guinness, Mtn Dew, Dove, Workday, Adidas, FedEx, McDonalds, HBO, and Foot Locker has driven sales while putting dent after dent into pop culture. 



Chris and his teams have won every award for creativity and effectiveness many times over, including five campaigns in the permanent collection at MoMA. He has been named to Adweek ’s list of best creatives — Adweek ’s Creative 100 — Business Insider ’s Most Creative People in Advertising, and the Ad Age 40 Under 40, back when he was under 40.



Please enjoy!



Listen to the episode on  Apple Podcasts ,  Spotify ,  Overcast ,  Podcast Addict ,  Pocket Casts ,  Castbox ,  Google Podcasts ,  Amazon Music ,  or on your favorite podcast platform . Watch the interview on YouTube here .



Brought to you by Wealthfront  high-yield savings account ,   LMNT  electrolyte supplement , and Nordic Naturals  Ultimate Omega fish oil .



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#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers













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Want to hear another episode with someone who sells for profit and fun? Listen to my conversation with domain broker Andrew Rosener in which we discussed securing brand identity, negotiating equity, a potential digital real estate boom, avoiding attraction to unnecessary pain, domain investors vs. domain squatters, the impact of AI on the domain industry and SEO business, and much more .


#711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More



What was your favorite quote or lesson from this episode? Please let me know in the comments .



SCROLL BELOW FOR LINKS AND SHOW NOTES…







SELECTED LINKS FROM THE EPISODE




Connect with Chris Beresford-Hill :




LinkedIn




BBDO Worldwide



Modernista! | Wikipedia



Timeline: The Rise, Fall, and Return of the Hummer | Visual Capitalist



The Dallas Mavericks



TBWAChiatDay



A Safe Place For Brave Ideas | Arnold



How to Increase Your Luck Surface Area | Codus Operandi



The Media Business: Advertising; Volkswagen Campaign Presents Driving as a Metaphor for Life | The New York Times



Volkswagen Da Da Da Commercial Spot | The Ad Club



Tested Advertising Methods by John Caples | Amazon



A Father Teaches His Son the Secret of Creativity | Muse by Clio



Universal Studios Hollywood



Psycho | Prime Video



Back to the Future | Prime Video



The Ultimate ‘Back to the Future’ Filming Locations Map | L.A. Curbed



Jaws | Prime Video



Timeshares, Vacation Clubs, and Related Scams | Consumer Advice



My New York Knicks: Comparing the 1993 Knicks to the Knicks of Today | Bleacher Report



Purchase College | SUNY



Comics and Graphic Novels | Image Comics



Youngblood | Image Comics Database



New York Comic Con



Dave Matthews Band



It’s the Simple Things: How to Aim in Golf | The Left Rough



Goodby, Silverstein & Partners



Got Milk?



Hummer Ads: A Trip Down Memory Lane at $4 a Gallon | Daily KOS



The Origin of Super Bowl Ads — And How They Conquered the Game | Time



The Essential Robert Goulet | Amazon Music



Fatboy Slim ft. Bootsy Collins: Weapon Of Choice [Official 4k Video] | YouTube



Rocky | Prime Video



An Oral History of Old Spice: The Man Your Man Could Smell Like | Creative Review



Henry Ford, Innovation, and That “Faster Horse” Quote | Harvard Business Review



Kevin Kelly — Excellent Advice for Living | The Tim Ferriss Show #669



Emerald Nuts: Boogeyman | Ad Age



Gild the Lily Idiom | Grammarist



“I Drink Your Milkshake!” Clip | There Will Be Blood



There Will Be Blood | Prime Video



Russell Crowe Accused of Assault With Hotel Phone | The New York Times



Cast Away | Prime Video



The Shining | Prime Video



‘The Shining’: Bryan Cranston Stars in Mountain Dew Commercial | Rolling Stone



The Harvard Lampoon



Iconic Ads: iPod “1,000 Songs in Your Pocket” | Point of View



“Where’s the Beef?” The Story of the Most Famous Slogan Ever | Better Marketing



The Shoe Surgeon



Adidas: Billie Jean King Your Shoes | Clios



A Short History of Napster | Lifewire



Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan | Amazon



The Making of South Park: 6 Days to Air | Prime Video



Boardomatics | Milowerx Media



Metallica: Some Kind of Monster | Netflix



Metallica by Metallica | Amazon Music



Conan O’Brien Can’t Stop | Prime Video



Bird by Bird: Some Instructions on Writing and Life by Anne Lamott | Amazon



Anne Lamott on Taming Your Inner Critic, Finding Grace, and Prayer | The Tim Ferriss Show #522



Progress Over Perfection | Tone House



Dog Tips and Training with Tim Ferriss | YouTube



Allen Carr’s Easy Way to Quit Smoking Without Willpower by Allen Carr | Amazon



The Easy Way to Quit Caffeine: Live a Healthier, Happier Life by Allen Carr | Amazon



The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle | Amazon



Conan Learns Korean And Makes It Weird | TBS



Levels of the Game by John McPhee | Amazon



Balthazar Restaurant New York



“Always Be Closing” Clip | Glengarry Glen Ross



Glengarry Glen Ross | Prime Video



Message on a Bottle: The Story Behind Dr. Bronner’s Soaps | Dieline



Dr. Bronner’s Pure-Castile Liquid Soap (Baby, Unscented) | Amazon



Derren Brown: The Push | Netflix



Derren Brown: Miracle | Netflix



Words That Work: It’s Not What You Say, It’s What People Hear by Dr. Frank Luntz | Amazon



Republicans Say ‘Death Tax’ While Democrats Say ‘Estate Tax’ | Business Insider



Modell’s Sporting Goods



DimeMag | UPROXX



Foot Locker Commercial with Mike Tyson, Dennis Rodman, Brett Favre | TYT Sports



Guinness Wheelchair Basketball Commercial Breaks the Beer Industry Stereotype | Slate




SHOW NOTES



Editor’s Note: Timestamps will be added shortly.




How Chris landed his first job with the help of Mark Cuban.



Lessons learned from first boss Lance Jensen.



Writing cold emails that work.



What Chris’s dad taught him about workarounds.



A golf strategy that inspired Super Bowl aspirations.



Good taste and the Modernista style.



Portfolio building.



How Chris landed his first Super Bowl ad.



Editing and expectations.



Critical acclaim.



Working with BBDO’s David Lubars.



Working fast and resisting the urge to “gild the lily.”



Shining a light on the Super Bowl LIV Mountain Dew commercial.



The value of the vaguely naughty mindset.



Making less more with Tor Myhren.



The Adidas/Billie Jean King gambit.



A Napster campaign crashes.



Creative industry-related reading and viewing.



Overcoming creative roadblocks.



What Chris does in lieu of meditation.



Books and videos that save lives and inspire curiosity.



Best investments of less than $100.



Capturing and saving good ideas for later.



What words are worth.



If the idea is good enough, there’s always more money.



Give Chris a Foot Locker and he’ll take a mile.



An ego check.



Chris’s billboard.



Parting thoughts.




MORE CHRIS BERESFORD-HILL QUOTES FROM THE INTERVIEW



“I’m not here to do what the plan is today. I’m here to see what’s possible.” — Chris Beresford-Hill



“The best ideas are when you’re like, ‘We can never do this. We’re going to get in big trouble. This is so wrong.’ When you feel that, you’ve got to stay there. You absolutely have to. That’s where all the interesting stuff happens.” — Chris Beresford-Hill



“Another lesson — certainly in advertising, but anywhere — is the more ground you can cover in a room, the better because you start further ahead than if you constantly come together, and split off, and come together, and split off.” — Chris Beresford-Hill



“The best gift you can ever get is a first boss that has great taste or high standards.” — Chris Beresford-Hill



“It just felt like I was able to create the life of my dreams, even if the day-to-day reality didn’t totally match it. And that was fine by me.” — Chris Beresford-Hill



“This is not the kind of idea that gets green-lit. I had a stolen Snickers in my pocket, and I wanted out of that store.” — Chris Beresford-Hill



“I liked my climb. I liked working my way up slowly and learning my craft and not doing something that might’ve made me very sought after and might’ve gotten me a bigger, better job faster. So it was a heartache, but it put me right on the path that I needed to have, which was the long path.” — Chris Beresford-Hill



“If the idea is good enough, there’s always more money.” — Chris Beresford-Hill



PEOPLE MENTIONED




Mark Cuban



Lance Jensen



John Caples



Cinderella



John Starks



Anthony Mason



Charles Oakley



Patrick Ewing



Marv Albert



Michael Jordan



Todd McFarlane



Rob Liefeld



Deadpool



Jim Lee



Stan Lee



Jeff Goodby



Rich Silverstein



Rick Rubin



Steve Simpson



Matt Herman



David Fincher



Peter Farrelly



Bobby Farrelly



Kaws



Robert Goulet



Fatboy Slim



Spike Jonze



Christopher Walken



Andrew Burke



Mickey Goldmill



Craig Allen



Eric Kallman



Henry Ford



Kevin Kelly



The Perlorian Brothers



Vera Goulet



Ian McKenzie



Bob Garfield



Gene Siskel



Roger Ebert



David Lubars



Amy Ferguson



Julia Neumann



Daniel Day-Lewis



Will Ferrell



Nicole Jones



Greg Lyons



Russell Crowe



Bryan Cranston



Tracee Ellis Ross



Tor Myhren



Billie Jean King



Ricardo Franco



Nancy Reyes



Bill Burr



Luke Sullivan



Trey Parker



Matt Stone



Lars Ulrich



James Hetfield



Conan O’Brien



Arthur Ashe



Alfred Hitchcock



Alonzo Wilson



Molly Ferriss



Allen Carr



Daniel Coyle



John McPhee



Ted Kaczynski



Rob Schwartz



Derren Brown



Frank Luntz



Bill Murray



Rob Reilly



Dan Lucey



Jed Berger



Mike Tyson



Evander Holyfield



Dennis Rodman



Brett Favre



Aaron Rodgers



Kanye West

The post Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers (#715) appeared first on The Blog of Author Tim Ferriss .