What You Need to Know About Branding A Small Business

  As you consider ways to grow your business, consider looking into branding services if you have not done so already. Many owners and operators of companies often mistake branding as solely the development of a logo or special typeface. However, that couldn't be further from the truth. Strong branding is essential to an effective marketing strategy and involves much more than graphic design. Branding services can accomplish the following:

Defines your brand's personality by looking at how your company is perceived and what makes you unique.
Develops strong messaging to attract clients by understanding what your company does and the type of clients you want to work with.
Delivers engaging design elements, such as typography and a logo, that are engaging and symbolize your agency.

As the CEO and Co-founder of Four Kitchens , a web design and development company for over 17 years, I engaged a branding agency a couple of years ago. I decided to do so after Four Kitchens acquired a company and merged with another one. Close to 75 percent of our team was new, and we were looking to attract more clients from a specific industry. Hiring a branding agency to capture the new essence of our company and help us communicate it to the public felt like the next step.
Admittedly, I saw the actual value of a branding agency when we engaged one and were in the process of working with them. With that said, the value has been immense. Below are some insights on rebranding and how your company can create a stronger brand for your agency that will help you land your ideal clients and grow your firm.