How to Find and Develop Your Niche

Finding and developing your niche can help you grow your business. Marketing to potential clients operating in a specific industry can help you increase your profit margins as you gain more experience servicing clients in your chosen niche and ultimately charge more money for your expertise. Chances are you'll even streamline your operations as you become more accustomed to offering your services to your choice clientele.
I've seen this approach of pursuing a niche garner great success at Madison Avenue Collective (MAC) where I serve as a Senior Business Strategist. In my role, I manage internal business operations and marketing business development, leading strategic branding, marketing, and communications efforts for clients. At MAC, we focus on four industry verticals tied to a public good concept of social determinants of health. These four verticals are:

Higher Education (i.e., community college)
Public Services (i.e., public transit, utilities)
Early Learning/Childhood
Community Health