Global-First Mindset
©iStock/FotografieLink What’s the difference between doing business globally, and being a global-first business? What are the positives, pitfalls, and most crucially, how do you ensure your business isn't left behind in the race towards global-first dominance in 2024? Doing business globally might involve expanding your operations across borders, tapping into international markets, and perhaps establishing a presence in multiple countries. On the other hand, being global-first is a strategic mindset that places the global market at the forefront of every decision. Learn more about the distinction between the two here .