Quality, Consistency, Patience: SEO is a Long-term Play

A Conversation with SEO Optimizer’s Brandon Leibowitz
Can you imagine ranking at the top of a search results page within a week of launching a new business?  
That’s what happened in the early 2000s when we started offering virtual CFO services.  
The catch?  
Back then, very few people were searching for those keywords because we essentially invented the concept and decided on a name.  
As virtual CFO services got more popular, we had to up our SEO game. To stay relevant, that meant blogging almost daily for years and, eventually, adding in other channels including video, social media and e-books.  
But with SEO, “what worked yesterday, might not work today,” says Brandon Leibowitz, owner of SEO optimizers. “There is no constant. There’s only change.”
I’ve always been a big believer in content marketing. For businesses who want to do things differently, thought leadership is a natural strategy. When you create something new, you need to educate potential clients, or they’ll never come looking for you.  
Many of the businesses we work with – CPAs, digital agency owners, law firms, cannabis retailers, transportation and logistics companies to name a few – are in a similar position. And we’re all wondering about the direction of SEO today, especially now that ChatGPT is on the scene and Google is shifting its algorithm on, what seems like, a daily basis.  
How much of our revenue should we allocate for marketing? Where should those funds go: content production, pay-per-click, or something completely new? How long will it take before we see results?  
I wanted to learn more about the current state of SEO from someone on the front lines. So, I sat down with Brandon to get his best advice for small businesses starting in the world of SEO or looking to adjust their strategy to the current landscape.  
Here’s what he shared.