At the moment, 305 of Primark’s 389 global stores are closed – including all 190 of its UK stores.
But the retailer has no online operation to fall back on as it says the cost of setting one up would force it to raise its prices.
The brand’s sales fell 30% to £2bn in the 16 weeks to 2 January.
It contrasts with online only fashion retailers such as Asos and Boohoo, whose sales rose by around 40% in the last four months of 2020.
On Thursday, consumers called on Primark to embrace e-commerce with one tweeting: “Online sales are thru the roof during the pandemic. You’re missing out on a LOT of money.”
@Primark i saw there was an online shopping coming, what lies have i been fed
