The Biggest Misconception About Marketing | EMyth

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country.” They see marketing as an activity , an outward-facing process to interact with and serve their customers. And they’ve got it all wrong.