But here’s the thing — automation isn’t perfect. It lacks that personal touch and may not be best for handling complex issues. So, how do you know whether and how to use it for your business?
If you decide to give automation a go, the trick is to balance efficiency and human interaction. In this article, we’ll walk you through customer service automation and how you can benefit from it while giving your customers the human connection they appreciate.
What Is Customer Service Automation?
Customer service automation refers to the use of technology, such as chatbots, AI, and self-service portals, to handle customer inquiries and support tasks without human intervention.
Traditionally, companies have relied on customer service agents to handle issues through various communication channels such as phone calls and email. However, as a company grows, the need for additional support staff increases, leading to higher expenses.
Customer service automation offers a cost-effective solution to scale customer service while maintaining quality. It enables businesses to provide efficient, round-the-clock customer support and boosts customer engagement.
Implementing automated systems helps businesses reduce response times, improve customer satisfaction, and free human agents to focus on complex and high-value tasks, better-allocating resources and increasing efficiency.
What Are Some Examples of Automated Customer Support?
How does customer service automation work? Here are some key examples of automated customer service systems to help you understand the key functions:
Chatbots and virtual assistants: AI-powered chatbots and virtual assistants can handle simple customer queries, provide information, and guide customers through basic troubleshooting steps. They use natural language processing (NLP) to understand customer questions and provide relevant responses.
Interactive voice response ( IVR ): An automated phone system that interacts with callers, gathers information, and routes calls to the appropriate department or agent based on the customer’s needs.
Knowledge bases and self-service portals: Companies create comprehensive knowledge bases containing FAQs, how-to guides, and troubleshooting information. Customers can access these resources through self-service portals to find answers to their questions independently.
Automated email responses: When customers send emails to support addresses, automation tools can analyze the content and send pre-written responses based on the identified issue. If the query is too complex for automation, it is routed to a human agent.
Ticket routing and prioritization: Automation tools can categorize and prioritize incoming support tickets based on predefined criteria, such as urgency or customer type. This ensures that high-priority issues are addressed promptly and tickets are assigned to the appropriate support team.
Workflow automation: Repetitive tasks, such as updating customer records, sending follow-up emails, or generating reports, can be automated using workflow automation tools. This frees up human agents to focus on more complex issues.
Integration with other systems: Customer service automation tools can integrate with other systems, such as CRM software or order management systems, to retrieve relevant customer data and provide a more personalized experience.
Artificial Intelligence (AI): AI plays a crucial role in customer service automation by enabling systems to understand, learn, and make decisions based on data. AI and machine learning algorithms can analyze customer inquiries, identify patterns, and provide personalized responses. AI can also help route inquiries to the right department or agent based on the nature of the issue
Benefits of Automated Customer Service
Automating customer service processes comes with a host of benefits. Besides lower costs, let’s dive in to learn why more businesses are automating their customer service.
1. Improve efficiency and reduce workload
Automation is a game-changer when improving efficiency and reducing workload for customer service reps. It streamlines workflows and gives support agents more time to deliver personalized service for complex issues.
Instead of worrying about hitting daily call metrics, they can concentrate on actually satisfying customers. Automated tools boost collaboration, make sure no tickets slip through the net, and even suggest helpful knowledge-base articles.
2. Offer 24/7 support
Another big plus is that automated customer care is always on, 24/7 . No more waiting around for office hours to get help.
Chatbots can handle common queries any time of day or night, which is a real win for customer satisfaction. And it’s not just about service — clever chatbots can even gather leads outside of business hours and make sure sales teams follow up ASAP.
3. Speed up resolution times
When it comes to speed, automation is the way to go.
Addressing straightforward issues quickly, automation saves reps from getting stuck into trickier problems. This means faster resolutions all around.
Key customer service metrics like first contact resolution or average handle time should see a real boost from implementing automation.
4. Reduce customer service costs
Automation is way cheaper than using live agents for every interaction. Some estimates reckon businesses could slash service costs by up to 40% by introducing automation and other tech.
It also means you don’t have to keep hiring more reps as you grow. Bonus: automated service could even bump up customer lifetime value.
5. Focus better on complex issues
Automation lets your human experts shine.
With basic tasks taken care of, reps can focus their brainpower on delivering the kind of empathetic, personal service that’s especially important at key moments — like when a customer’s making a big, complex purchase.
Automation also helps you cater to younger, tech-savvy customers who are all about self-service options like FAQs and virtual assistants. This keeps them happy while freeing up your team to knock the more complicated issues out of the park.
6) Establish a uniform tone and voice
Automation allows your team to provide customer experiences that are on-brand for your company. For instance, if your brand uses a certain phrase, you can program a chatbot or auto-attendant to stay on-brand.
Your team can set up on-hold music and messages in your business phone system to align with your brand.
What Are Some Cons of Automating Customer Service?
While automation in customer service has its benefits, it also comes with risks and drawbacks:
Lacks human touch: AI systems can feel robotic and lack the empathy needed to de-escalate frustrated customers, potentially harming brand trust and leading to escalations.
Unable to solve complex issues: Current AI platforms can handle simple queries but struggle with more complex issues that require human intuition, like understanding sarcasm or frustration.
Threatens customer service jobs: Automated systems may be seen as a threat by customer service agents, who will need to provide more personalized support to stay relevant.
Needs significant resources: Deploying robust AI solutions requires substantial technical resources and expertise, which can be expensive. Conversational capabilities must meet high standards to avoid frustrating customers.
Increases reliance on automation technologies: Over-reliance on AI and other automation technologies may weaken customer relationships. It’s important to establish customer service best practices that endure regardless of the toolset and use chatbot data to improve human customer service skills.
Automated customer support can handle many routine tasks efficiently, but it’s essential to have human support available for more complex issues that require empathy, critical thinking, and personalized solutions.
How To Automate Customer Service (4 Simple Steps)
1. Use self-service options
One of the most effective ways to automate customer service is to provide self-service options. These include:
Knowledge-base articles and FAQs: Develop a comprehensive library of support articles that address common questions and concerns. Regularly update and improve these articles based on customer feedback and new product developments.
Online tutorials and video guides: Create engaging, step-by-step tutorials and video guides that walk customers through various processes, such as setting up an account, troubleshooting common issues, or using specific features of your product or service.
Downloadable resources and troubleshooting guides: Offer downloadable PDF guides, infographics, or other resources that customers can access offline. These guides should provide detailed troubleshooting steps and solutions to common problems.
An example of a knowledge base
Offering a robust set of self-service options empowers customers to find solutions independently, reducing the burden on your customer service team.
2. Leverage chatbots and virtual assistants
Chatbots and virtual assistants can operate 24/7, providing customers with immediate assistance and reducing wait times. They can handle a variety of tasks, such as answering frequently asked questions, guiding customers through troubleshooting steps, collecting customer information, and routing inquiries.
Make sure to train your chatbot to recognize and respond to common customer queries, providing instant answers and reducing the need for human intervention. It should be able to walk customers through basic processes, such as resetting a password or updating account information.
You can also use chatbots to gather essential customer data, such as their name, order number, or issue type, and then route the inquiry to the appropriate support agent or department.
Intelligent virtual agents are even a step ahead. You can use advanced AI and NLP to simulate human conversations and personalize your customer service.
3. Bank on automated ticketing systems
Implementing an automated ticketing and help desk system streamlines your customer service processes. These systems help by:
Organizing ticket creation, assignment, and tracking: Automatically create tickets based on customer inquiries through various channels, such as email, chat, or social media, to offer omnichannel support. The system can then assign tickets to the appropriate support agents based on predefined rules and track the progress.
Automating basic responses and notifications: Set up your ticketing system to send automatic responses acknowledging receipt of a customer’s inquiry and providing an estimated response time. The system can also notify customers when their ticket status changes or when a resolution is reached.
Integrating with CRM systems for improved customer data management: Connect your ticketing system with your CRM to ensure customer interactions and data are stored in a central location. This integration allows support agents to access a customer’s complete history, enabling more personalized and efficient service.
4. Use email automation
Email automation is another powerful tool for enhancing customer service. You can easily send personalized welcome messages and order confirmations after a purchase, including important information, such as account details, or order tracking numbers.
Set up automated email campaigns that trigger based on specific customer actions, such as abandoning a shopping cart, completing a purchase, or requesting a product demo. These timely emails can help re-engage customers and provide relevant information.
Don’t forget to create email templates that address common customer problems and include step-by-step solutions. When a customer reaches out with a specific issue, the system can automatically send the appropriate email template, potentially resolving the issue without a support agent’s intervention.
Best Practices To Effectively Implement Customer Service Automation
